If you are a new web de­signer and you have just re­ceived a new project, chances are, you are ex­cited to dive right in to your work. You […]

In the age of the In­ter­net, a com­pany can­not sur­vive with­out a web pres­ence. Un­for­tu­nately, not hav­ing an easy to find web pres­ence is al­most as bad as not hav­ing one at all. 

Search en­gine op­ti­miza­tion (SEO) is meant to move a web­site higher up on search en­gine rank­ings, but it’s es­sen­tial for a busi­ness owner to un­der­stand ex­actly why this is important. 

Those who make the de­ci­sion to im­ple­ment SEO prac­tices will quickly learn that it’s one of the great­est mar­ket­ing moves they’ve ever made. This ar­ti­cles ex­plains the ben­e­fits of SEO.

Ef­fec­tive so­cial me­dia mar­ket­ing is much more dif­fi­cult than most peo­ple think.  Un­like us­ing a per­sonal ac­count on a so­cial me­dia net­work, so­cial me­dia mar­ket­ing for busi­ness re­quires […]

When you start build­ing web­sites you ob­vi­ously want to be­come the best de­signer in the world, but it’s hard and you need to know what to do. You […]

If you’re like most peo­ple there will come a time when you want to re­design your site. Maybe you just threw up a ba­sic site in the be­gin­ning […]

Trans­form Your Email Mar­ket­ing Any­one who has ever used email as a chan­nel for mar­ket­ing has come to ap­pre­ci­ate its nu­mer­ous virtues, from get­ting high re­turns on in­vest­ment […]

The suc­cess or fail­ure of a busi­ness is sig­nif­i­cantly af­fected by cus­tomer re­views. If the re­views are good, the rep­u­ta­tion, mar­ket share, and rev­enues of the busi­ness will […]

Start­ing a blog can be a great way to share your views with the world, con­nect with other peo­ple who share the same in­ter­ests as you, or even […]

If your busi­ness em­ploys a PR agency claim­ing to de­liver an in­te­grated dig­i­tal PR ser­vice, but you’re not see­ing the re­sults you want, alarm bells may be sound­ing. […]

Build­ing a suc­cess­ful on­line busi­ness to­day means build­ing com­mu­nity.  As so­cial me­dia con­tin­ues to gain mo­men­tum and rev­o­lu­tion­ize the mar­ket­ing world, it is chang­ing the way busi­nesses con­nect […]

Busi­nesses have been us­ing so­cial me­dia to con­nect with cus­tomers for a while now, but the con­ver­gence of Face­book and In­sta­gram, and In­sta­gram’s new video fea­ture in par­tic­u­lar, […]

The buzz­word “Con­tent Mar­ket­ing” is a new term for an old con­cept - it is about build­ing a re­la­tion­ship with a cus­tomer.  It means find­ing a way to […]

Have you ever scratched your head how busy en­tre­pre­neurs man­age to keep sev­eral so­cial me­dia pro­files alive? How they seem to be on­line ²⁴⁄₇, post­ing up­dates, en­gag­ing with […]

Email mar­ket­ing is still an in­cred­i­bly pow­er­ful way to reach prospects and cus­tomers. How­ever, if you aren’t track­ing the im­por­tant as­pects of your email mar­ket­ing cam­paign, you might […]

En­tre­pre­neurs and small busi­ness own­ers find it both ex­cit­ing and re­ward­ing to run their own com­pa­nies. How­ever, along with the high level of grat­i­fi­ca­tion comes a very long […]

Ex­pats then and now. The phe­nom­e­nal rise of so­cial me­dia is re­ally pretty re­cent – okay, so back in the mid-2000s there was a plethora of net­work­ing sites […]

If you’ve been blog­ging for a while, you can un­der­stand the frus­tra­tion of want­ing to make a small edit. Yet, in or­der to make a small edit you […]

Prod­ucts and ser­vices are con­sid­ered to be white-la­­beled when they are pro­duced by one com­pany and sold to the end user un­der the brand name of an­other com­pany. […]

First off, I have no is­sue with so­cial me­dia as a form of in­ter­net marketing—in fact, I think it is one of the best strate­gies out there. But, […]

There are plenty of ways to build a vi­able and thriv­ing on­line com­mu­nity. Play­ing on the user’s van­ity is one of the most ef­fec­tive, as seen by the […]

Since the 1950s, min­i­mal­ism has been a pop­u­lar de­sign choice, mak­ing its way into vir­tu­ally every vi­sual medium in ex­is­tence, and even mu­sic. The re­duc­tion of screen space […]

Have you heard about Klout Ex­perts? It’s a new fea­ture on the con­tro­ver­sial in­flu­ence scor­ing plat­form, Klout. It’s the first Klout ‘use­­ful-for-every­­body’ fea­ture pro­vid­ing an ac­tual value to peo­ple […]

Find­ing in­ven­tive ways to mar­ket your busi­ness is key to your suc­cess. One way you can mar­ket your busi­ness that very few com­peti­tors will be us­ing is plac­ing […]

Book clubs have col­lected their fair share of risqué sto­ries in the past year, but now the ad­dic­tion for the scan­dalous seems to have waned, as the sales […]

Did you know that one of the biggest rea­sons why an on­line cus­tomer does not com­plete a Web pur­chase is be­cause she does not like your ship­ping op­tions? […]

When it comes to writ­ing for so­cial me­dia, ab­bre­vi­a­tions and hash­tags seem to rule the plat­forms. In­di­vid­u­als and com­pa­nies are us­ing these ab­bre­vi­a­tions and hash­tags to in­crease their […]

As a small busi­ness owner, you know that things are tight to­day and that you need to do what­ever it takes to re­main a top lo­cal busi­ness in […]

So­cial me­dia plays a ma­jor role in help­ing small busi­ness own­ers pro­mote their brand’s mes­sage and con­nect with their tar­get au­di­ence. So why not up­date your busi­ness’ Face­book […]

In dif­fi­cult eco­nomic times it’s more im­por­tant than ever to con­stantly de­velop your busi­ness. Com­ing up with new prod­ucts and mar­kets is es­sen­tial. In this guide, we’re tak­ing […]

Work at home writ­ers may have the lux­ury of work­ing from home, but writ­ing at home can also be dif­fi­cult due to all the dis­trac­tions. In­stead of pop­ping […]

Many peo­ple get in­ter­net mar­ket­ing and SEO very con­fused and of­ten think they are the same thing. How­ever, they are mis­tak­ing them­selves. In­ter­net mar­ket­ing and SEO aren’t the […]

Com­pa­nies are be­gin­ning to re­alise how im­por­tant in­bound mar­ket­ing can be to their busi­ness and re­con­sid­er­ing their strate­gies with this in mind. Higher qual­ity leads can be found […]

Most writ­ers dream of be­com­ing pub­lished, but get­ting pub­lished is not an easy feat. That’s why many au­thors de­cide to self-pub­­lish their work in­stead of wait­ing around for […]

Don’t be fooled by the funny im­age. There’s some­thing to learn from suc­cess­ful car sales­men. You can use these 5 tips in any sales set­ting that might ap­ply to your busi­ness: 1 on 1 talks with cus­tomers, busi­ness brochures, sales copy on your web site, and so on. Dis­cover 5 tips for bet­ter busi­ness af­ter the jump…

So­cial me­dia is the biggest mar­ket­ing chal­lenge in busi­ness to­day. All the strate­gies that were easy to un­der­stand and im­ple­ment in tra­di­tional mar­ket­ing chan­nels may or may not […]

You have cre­ated a bril­liant on­line store. It is high on fea­tures and has a very ap­peal­ing de­sign. But the prob­lem is that your ecom­merce site isn’t con­vert­ing. […]

Many In­ter­net mar­keters, blog­gers, small busi­ness own­ers – any­one who is try­ing to earn some money on­line – be­lieve that they will be able to have the busi­ness […]

If you run a Face­book page then you’ll want to be aware of every edge that can help en­sure your posts ap­pear in the News Feeds of your […]

Your en­ter­prise might be in its in­fancy, or you might be look­ing for new chan­nels for busi­ness, what­ever your rea­son, net­work­ing can open a lot of doors for […]

One of the goals of a copy­writer is to at­tract the at­ten­tion of the reader. Some at­tempt to do this with hu­mour, or a clever turn of phrase, […]

On the in­ter­net con­tent is def­i­nitely king. It can be hard for you to get your stuff no­ticed though, be­cause you’re fac­ing so much com­pe­ti­tion. You can cre­ate […]

SEO Trek - Our quest to boldy go where Google is go­ing! In this episode our crew en­coun­ters a ter­ri­fy­ing space anom­aly. It de­fies the laws of physics and grammar!

Data se­cu­rity is a key con­cern for the vast ma­jor­ity of mod­ern com­pa­nies. Hav­ing your cus­tomer or fi­nan­cial data com­pro­mised can be more than an in­con­ve­nience, with many […]

As a rule, most of us tend to think of apps and web­sites as very dif­fer­ent prod­ucts that are com­ple­men­tary rather than of­fer­ing com­pe­ti­tion for one an­other. Apps […]

The vast ma­jor­ity of small busi­nesses and even big com­pa­nies us­ing Face­book and set­ting up Face­book pages have been min­i­mally ef­fec­tive. Their pages are mostly the same, with […]

Whether you are a blog­ger, an SEO ex­pert or a pro­gram­mer, ty­pos can be the bane of your ex­is­tence and a real chal­lenge to elim­i­nate. While you may […]

When­ever we go on­line we are putting our­selves and our busi­ness at risk. One of the main rea­sons is be­cause any great hacker could find their way into […]

If you’ve been tasked with man­ag­ing a team of SEO pro­fes­sion­als then this blog post is for you. If you’re a web­mas­ter who is out­sourc­ing SEO work to […]