Excellent article about engaging with customers with social media and email marketing. The comments are interesting, too! But I find some of the commenters 'rationalize' and underestimate the importance of relationships between brand and customer. A typical mistake customers make, when explaining why they buy.
#socialmedia #emailmarketing
Reshared post from +James Hayes
Three Myths about What Customers Want – Karen Freeman, Patrick Spenner and Anna Bird – Harvard Business Review
https://blogs.hbr.org/cs/2012/05/three_myths_about_customer_eng.html?goback=.gde_1952271_member_119509501
Embedded Link
Three Myths about What Customers Want
This post is the last in a three-part series. Most marketers think that the best way to hold onto customers is through "engagement" — interacting as much as possible with them and building r…