#ibmm #contentmarketing
Reshared post from +Martin Jones
Great article. Everyone knows that content marketing is the “new” marketing approach that all the cool kids are supposed to be doing.
Coca-Cola is doing it, Ikea is doing it, Copyblogger has been doing and talking about it for six years now, so it’s a no-brainer, right?
Except, uhhhh, what is it exactly, again?
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The 10-Step Content Marketing Checklist | Copyblogger
Don't try to rush to Step 10 of the checklist when Step 3 is still giving you trouble.