10 things you didn’t know about on­line buyers

Quote: „Our re­search has dis­tilled tens of mil­lions of con­sumer data points into a strik­ingly clear pic­ture of today’s con­sumers. Here are ten of the most in­ter­est­ing things.

In­ter­est­ing items #6 and #7 about so­cial me­dia and so­cial proof .
#ecom­merce #busi­ness

Full ar­ti­cle here:
https://www.bazaarvoice.com/blog/2012/05/15/10-things-you-didnt-know-about-online-consumers