IM Strat­egy (3) - Ap­ply­ing In­ter­net Mar­ket­ing Meth­ods To Your Business

In­ter­net Mar­ket­ing Strat­egy, Part 3 of 7.

Any Busi­ness owner can ap­ply the lessons learned to their own In­ter­net busi­ness. There are three main parts to de­vel­op­ing a suc­cess­ful in­ter­net mar­ket­ing cam­paign, but the good news is that none of them are dif­fi­cult, costly or overly time consuming.

Here, we’ll ex­plore these three parts and find out how you can put them to use no mat­ter what type of In­ter­net mar­ket­ing busi­ness you have. 

Here’s Your 3-Step-Internet-Marketing-Strategy

Step 1: Po­ten­tial cus­tomers find you, your prod­ucts or ser­vices on the web.

Step 2: They al­low you to con­tact them.

Step 3: You pro­vide them with in­for­ma­tion they can use and ben­e­fit from, through email, and keep your busi­ness in front of them all the time.

To bet­ter un­der­stand how to do this, keep reading.

Part 1: Po­ten­tial Cus­tomers Find You

The first step in the process is to get peo­ple to find you on­line. Re­mem­ber, with in­ter­net mar­ket­ing, they are com­ing to you. You are not go­ing out search­ing for them and ad­ver­tis­ing di­rectly. So, how do you get more peo­ple to find you online?

Your Own Busi­ness Web Site First

There are sev­eral ways to ac­com­plish this.

First, the ul­ti­mate first step is to have a use­ful web­site and/or blog where you can present your of­fer and where they will be able to buy in the end. While your main info may be on a sta­tic site, I rec­om­mend adding a Blog: you can talk with, work with and in­ter­act with your visitors.

You will need to en­sure it is in­for­ma­tion based rather than a sales gimmick.

On­line, self-fo­­cused ‘busi­ness brochure’ type blah blah is less likely to work than other meth­ods of mar­ket­ing, es­pe­cially in in­ter­net mar­ket­ing. Make sure your web­site tells vis­i­tors that you are pro­vid­ing a ser­vice to them, in­for­ma­tion to them.

Do not use the typ­i­cal ad style used by com­pa­nies to build brand or just to hype a product.

Lay Out Your Net - Other Places Where They Can Find You

Next, you will need to get your in­for­ma­tion out there. You’ll cre­ate many en­try points all over the web where they can stum­ble upon your information.

Once your own busi­ness web site is on­line, there are many other ways to build that suc­cess­ful in­ter­net mar­ket­ing. You can eas­ily find dozens of ways to do this.

3 very prof­itable and free meth­ods of pro­mot­ing your business.

So­cial Net­work­ing Websites

We talked about that a lot in the sec­ond part of the ‘In­ter­net Mar­ket­ing Strat­egy’ Se­ries. Re­mem­ber Barack Oba­mas huge list of pro­files on so­cial net­work­ing web sites.

One of the most at­trac­tive, en­joy­able ways to get your busi­ness out there is, in fact, to talk about it! So­cial net­work­ing is what it sounds like. It is a method of com­mu­ni­cat­ing with oth­ers about any­thing you want to, really.

Most so­cial net­work­ing web­sites were not started to help busi­nesses to grow, but most of them can be used this way. Go­ing back to our ex­am­ple, Mr. Obama used many of them to get to his people.

This is what you are look­ing for, too. You are look­ing for a way to give peo­ple in­for­ma­tion. Once they have that in­for­ma­tion, they can then come to you to get what they need. This works in any type of In­ter­net niche, too.

There are many, many web­sites that can be used like this. The key is to re­ally use those where you think the best re­sults can be found, but also where you find your­self en­joy­ing it.

To find more of these so­cial net­work­ing web­sites, visit this Wikipedia pages: https://en.wikipedia.org/wiki/List_of_social_networking_websites

There is no way that you can go to all of these web­sites, but the key is not to in­vest all of your time in them, ei­ther. You should find one, two, or three to re­ally dive into and to work with.

In the in­ter­net mar­ket­ing niche the most pop­u­lar are Twitter.com and Facebook.com.

Ar­ti­cle Directories

This is an ex­cel­lent way to gain pop­u­lar­ity. You should de­velop ar­ti­cles and de­tailed out­lines re­lated to your busi­ness or prod­uct and then get it out into the main­stream. You can post them on var­i­ous ar­ti­cle directories.

I’ll cover ar­ti­cle mar­ket­ing in more de­tail in an up­com­ing ‘Ar­ti­cle Mar­ket­ing’ se­ries start­ing within a week. Keep your eyes open or sub­scribe to the rss news feed to re­ceive the up­com­ing articles.

Press Re­leases

Sub­mit­ting a press re­lease to press re­lease web sites is fast, no cost or low cost, and it has ben­e­fits no other form of in­ter­net mar­ket­ing provides.

One ma­jor ben­e­fit of us­ing a press re­lease is that you are uti­liz­ing a good medium to place your web­site and busi­ness in front of many readers.

An­other ben­e­fit is that it gives your busi­ness or web­site a le­git­i­mate and pro­fes­sional look. You can be known as a cred­i­ble ex­pert on the topic.

If the press re­lease works cor­rectly, read­ers will not just think of you as some­one who cre­ated an ad­ver­tise­ment, but some­one who may be very knowl­edge­able on the topic at hand, es­pe­cially if you are in­ter­viewed by the media.

There are many web sites where you can sub­mit a press re­lease about your company.

That wraps up to­day in­stal­ment of the ‘In­ter­net Mar­ket­ing Strat­egy’ Se­ries. Thanks for be­ing here, feel free to leave your com­ments and questions.