7 Tricks To Im­prove Your So­cial Me­dia Presence

As a striv­ing businessman/woman you may be ask­ing your­self “How do I make the most of the in­ter­net to max­i­mize my business’s potential?”

Luck­ily, an im­proved and com­pelling on­line pres­ence is not nearly as triv­ial as it may seem!

Here are some quick tips for how you can boost your web pres­ence (for free!) and make your so­cial me­dia pres­ence more ef­fec­tive and profitable.

1. Start blogging

If you don’t al­ready have a blog talk­ing about up­dates on your busi­ness, new prod­ucts, and new de­vel­op­ments, make one now. The blog it­self is free and can re­ally help you to get your name and ideas out there, gen­er­at­ing more on­line attention.

2. Up­date your blog frequently

Next, make sure you up­date your blog of­ten. That way peo­ple know when progress is be­ing made, how it is be­ing made, and when to look for new in­for­ma­tion. Blog­ging at least twice per week is recommended.

3. Tweet Often

Twit­ter is an­other quick, easy way to get the word out for your busi­ness. All it takes is a quick sen­tence or two and you can ef­fec­tively up­date every­one who fol­lows you and more on what’s go­ing on in your busi­ness world.

But be sure not to spam peo­ple with too much talk about busi­ness. Twit­ter can be up­dated quickly and eas­ily enough that you can throw some hu­mor at peo­ple every once in a while.

Make your twit­ter page in­for­ma­tive as well as en­ter­tain­ing and you should have no trou­ble im­prov­ing your in­ter­net presence.

4. En­gage With Your Readers

If peo­ple are read­ing and com­ment­ing on your blog posts, re­spond to them!

They would love to have their ques­tions an­swered by the head of the blog itself.

Also, be sure to make your ar­ti­cles in­for­ma­tive as well as en­ter­tain­ing. Don’t get too caught up in the jar­gon of the in­dus­try; make your posts palat­able to the av­er­age per­son. En­gage, make con­nec­tions, and con­tinue to post.

5. Guest Blog on Other Blogs

An­other great way to make con­nec­tions with large amounts of peo­ple via so­cial me­dia is mak­ing con­nec­tions with other blogs.

If you have your own per­sonal blog posts be­ing shared on larger, more fre­quently vis­ited blogs, you have a greater chance of con­nect­ing with more and more peo­ple. This num­ber of con­nec­tions can only in­crease by shar­ing your posts with other peo­ple. You can then find other blog­gers in your niche and ex­change con­tent, help­ing every­one in the process.

So be sure to visit other blogs, post to other blogs, and be over­all more ac­tive on blog sites; it can re­ally help to in­crease your own following.

6. Use Sec­ond-Tier So­cial Net­works like Vine, In­sta­gram, etc.

In ad­di­tion to the big so­cial net­work­ing sites like Face­book and Twit­ter there are what are re­ferred to as “sec­ond-tier” so­cial net­works, like In­sta­gram and Vine.

Con­tent from these sites can be shared on the larger net­work­ing sites like Face­book and can come in handy for in­creas­ing your pres­ence on the internet.

You can use In­sta­gram to share pic­tures of nearly any­thing, from your newest prod­uct to the cool place your busi­ness meet­ing is be­ing held to your new pet cat. You can even share a pic­ture of a sun­set every once in a while. In­sta­gram doesn’t judge.

Just be sure to rack up the num­ber of fol­low­ers you have in or­der to max­i­mize the au­di­ence you are shar­ing your in­for­ma­tion with.

7. Pro­mote Con­tests to your Followers

So now that you have a bunch of fol­low­ers on Twit­ter, In­sta­gram, and Vine, you can pro­mote con­tests to your await­ing clients!

Of­fer things like free mer­chan­dise or dis­counts for an­swer­ing trivia ques­tions and re­port­ing back to your post.

Some­times peo­ple need a lit­tle bit of an in­cen­tive to get more en­gaged with your busi­ness but, if you pro­vide them with re­wards, you will see your au­di­ence be­come more en­gaged and par­tic­i­pa­tory with your posts.