7 Types Of Link Bait For Guar­an­teed Success

What is Link Bait?

Link bait is ‘con­tent’ rel­e­vant to your web­site or ser­vice that is posted on­line with the in­ten­tion of at­tract­ing links.

Usu­ally, the ‘Link Bait’ has some form of link or ad­ver­tise­ment within it that en­cour­ages peo­ple to visit your web­site for more use­ful tools.

By pro­vid­ing use­ful in­for­ma­tion to po­ten­tial cus­tomers, you in­di­rectly build in­dus­try cred­i­bil­ity online.

Build­ing a link bait li­brary takes time and key­word re­search to en­sure links kick in sooner rather than later.

Here are 8 types of link bait that will bring links to your web­site quickly:

1. In­fo­graph­ics

In­fo­graph­ics are graph­ics that de­pict how to do some­thing, or sta­tis­tics, or gen­eral in­for­ma­tion on a topic. They are great for ex­plain­ing sta­tis­tics, show­ing the process in­volved with a project or even for ex­plain­ing an ROI to customers.

Cre­ate as many in­fo­graph­ics as pos­si­ble and in­clude them in blogs and ser­vice pages. From here, sub­mit them to so­cial book­mark­ing web­sites and post them to Pin­ter­est. Pin­ter­est is by far the best so­cial me­dia shar­ing tool when it comes to infographics.

2. ‘How To’ Blog Posts

Teach­ing peo­ple how to per­form the ser­vices your web­site of­fers builds cred­i­bil­ity, and in­creases the amount of in­for­ma­tion on­line that links to your web­site. Us­ing Google+, join a few com­mu­ni­ties that per­tain to your blogs, then post links to your blog on the com­mu­nity pages to drive traf­fic to your blog.

Pro­duc­ing con­tent on a large scale every day can be­come over whelm­ing. Use a blog­ging ser­vice to up­date your blog daily to keep con­sis­tency and in­crease link bait. Blogs may take a while to at­tract links, but the links will be present for many years to come.

3. ‘Top 10 Things’ Blog Posts

Google loves to see blogs on things like ’10 things not to post on Twit­ter’ and other catchy list post ti­tles. Cre­at­ing a list of use­ful tools or ser­vices rel­e­vant to your in­dus­try is likely to at­tract links from other blog­gers and fo­rum mod­er­a­tors. If some­one in a fo­rum is look­ing for the top 5 places to sub­mit their blog, this is a great op­por­tu­nity to cre­ate a post about it and build a link in re­sponse to their in­quiry. Re­mem­ber, be­ing help­ful and pro­vid­ing in­for­ma­tion goes a long way when it comes to SEO.

4. Video Tutorials

Don’t limit your tu­to­ri­als to just ar­ti­cles, try us­ing videos. Us­ing so­cial video shar­ing sites like YouTube and Vimeo, post mul­ti­ple tu­to­ri­als with key­word rich descriptions.

Con­sider fea­tur­ing them in blogs and other places on your web­site, as they can quickly at­tract Likes and com­ments that can in­crease the so­cial net­work­ing au­thor­ity of your business.

The key to build­ing a buisi­ness on­line is trans­parency and pro­vid­ing use­ful in­for­ma­tion. Here is a more de­tailed ar­ti­cle on the best ap­proach to build­ing your in­ter­net sales plan.

5. Ego Bait

When re­search­ing blog top­ics con­sider link­ing to other rel­e­vant blogs while prais­ing the au­thor for their ef­forts. Try some­thing like „…in an ex­cel­lent blog by ‘John Doe’ on ‘Your Topic’, stud­ies showed a 10 per­cent in­crease in…”. Men­tion­ing the au­thor in the post with a link to their blog not only strokes their ego, it makes them more in­clined to link back to your content.

6. Con­tests

Run a con­test on your web­site for a give away, then pro­mote it on all so­cial me­dia chan­nels you are cur­rently uti­liz­ing. If your prize is ap­peal­ing enough, cus­tomers are likely to share it with their friends, thus in­creas­ing traf­fic to your web­site. Be sure to use a re­cap­ture for any con­test. This en­sures you have a phone num­ber or an email ad­dress to fur­ther cor­re­spond with those in­ter­ested in your business.

7. Free E-Book

Of­fer­ing an e-book will in­crease links ten-fold if the topic is un­der served and in high de­mand. Ad­ver­tise your e-book on so­cial me­dia, meta de­scrip­tions and on the home page of your web­site so that cus­tomers are sure to see it.

E-books can at­tract high page rank blog links that can eas­ily boost the search ap­pear­ance of your web­site. I can’t stress the im­por­tance of in­for­ma­tional con­tent enough. In­clude con­tent mar­ket­ing as the foun­da­tion of your SEO plan to en­sure long term, sus­tained success.

Us­ing the de­scribed link bait­ing meth­ods above, your web­site is sure to start at­tract­ing links and gen­er­at­ing leads.

About the au­thor: Nick Honard is a Mar­ket­ing and Pub­lic Re­la­tions pro­fes­sional with years of ex­pe­ri­ence in both tra­di­tional, and on­line mar­ket­ing meth­ods. Nick and his team are re­spon­si­ble for hun­dreds of suc­cess­ful on­line mar­ket­ing cam­paigns, Ecom­merce web­sites, and much more.