A moral view on so­cial pro­fil­ing An ar­ti­cle on Klout& Co

In­ter­est­ing view on Klout and so­cial pro­fil­ing. On­line in­flu­ence is be­com­ing a highly dis­cussed top­ics. As mar­keters we usu­ally don’t look at the ‘moral’ as­pects of scor­ing people.

https://www.socialmediaexplorer.com/digital-marketing/the-problems-with-social-profiling/
 

The Prob­lems With So­cial Pro­fil­ing | So­cial Me­dia Explorer
So­cial pro­fil­ing is an emerg­ing, if scary, prac­tice for mar­keters. Will it with­stand main­stream ac­cep­tance and per­haps chal­lenges in the courts?