Fire Power

How To Add Proven Sales Power To Your Mar­ket­ing Material

It’s easy to get lost in your own head when cre­at­ing your mar­ket­ing ma­te­r­ial and messages.

  • We write brochures and web copy about what we think is im­por­tant to the client.
  • We pro­mote the prod­ucts and ser­vices most that we think the client is most in­ter­ested in.
  • We cre­ate lead fun­nels and sales fun­nels that we think the client will find attractive.

You get the idea: our mar­ket­ing could be more ef­fec­tive if we knew for sure what’s re­ally at­tract­ing your clients.

Here’s an easy way for you to get more clients with less selling.

1. Take a look at your past clients. What feed­back have they given you? Is there a com­mon theme in their testimonials?

2. Take a look at your re­fer­rals. Why did they come to you? What did they tell you at first con­tact? Is there a com­mon theme why they had been re­ferred to you?

3. Take a look at web site and so­cial me­dia con­tent. Are there spe­cific top­ics re­peat­edly gen­er­at­ing the most engagement? 

You might be sur­prised when you dis­cover com­mon themes that you didn’t pay at­ten­tion too before.

This is in­for­ma­tion from real clients, re­veal­ing to you WHY they bought from YOU!

No more guess work or wish­ful think­ing in your mar­ket­ing! You can cap­i­tal­ize on this by fo­cus­ing your mar­ket­ing on these topics.

As an ex­am­ple, here’s what I found out for my web agency. Look­ing at feed­back from 10 years there are 2 re­cur­ring themes:

  1. Clients again and again told me they bought from us (or re­ferred us) be­cause they felt my web site and my ex­pla­na­tions on the phone were easy to un­der­stand. My abil­ity to ex­plain com­pli­cated in­ter­net mar­ket­ing top­ics to non-pro­fes­­sion­als is the #1 trust maker for my clients.
  2. The sec­ond most men­tioned theme was that I al­ways an­swered their ques­tions quickly and fully. This was men­tioned for pre-sales com­mu­ni­ca­tion and for the ac­tual projects.

How does this help to im­prove my mar­ket­ing?  

  • I will write many more new­­bie-friendly ar­ti­cles for my agency web site. 
  • In my mar­ket­ing ma­te­r­ial I will specif­i­cally men­tion how much at­ten­tion we put on mak­ing com­plex mar­ket­ing stuff easy to un­der­stand for our clients.
  • I will pur­pose­fully re­frain from stress­ing points that were never ever men­tioned in feed­back, even if I con­sid­ered them to be im­por­tant up un­til now.

Do­ing this I’ll get the at­ten­tion of clients who are nat­u­rally a good match to my agency.

You can do the same.

  1. Find the ‘why’ of your past buyers.
  2. Mag­nify the ‘why’ in your fu­ture marketing.