Af­fil­i­ate Ar­ti­cle Mar­ket­ing ⁴⁄₇ - Ar­ti­cle Body Rules

Cre­at­ing A Pow­er­ful Ar­ti­cle Body

Pri­mar­ily, there are two parts of con­tent in an article.

These are both the ar­ti­cle body, and the re­source box, and each has their own set of rules.

Know­ing how to craft an ar­ti­cle prop­erly could let you get au­di­ences in­ter­ested in the ar­ti­cle body, and then spur them on to ac­tion in the re­source box.

Ar­ti­cle Body

The pri­mary point of ar­ti­cle mar­ket­ing is to steer the reader through the ar­ti­cle so that they get to the back­link. To do this here are a num­ber of things that the ar­ti­cle body must accomplish.

First and fore­most, of course, it must cre­ate and main­tain in­ter­est through­out, so that the reader doesn’t stop read­ing. Apart from that, a good ar­ti­cle body can also act as a ‘pre-sell’ of the back­link. In other words, it could make the reader more open to the sug­ges­tions that you might make.

It could also add as ‘pre-sell’ to the af­fil­i­ate prod­uct you’ll be pro­mot­ing on your site (the site the ar­ti­cle re­source box will lead to).

Bear­ing all that in mind, here are a few points that you should con­sider about your ar­ti­cle body:

1. Rel­e­vancy Of Your Ar­ti­cle Content

See­ing as your tar­get traf­fic is mostly com­ing from search en­gines, when they type in a key­word, they prob­a­bly have some­thing spe­cific in mind.

For long key­words, it is sim­ple to know what they want, such as some­one search­ing for ‘best place in Eu­rope to fish’ is prob­a­bly look­ing for just that.

On the other hand, some­one typ­ing in ‘Eu­rope fish­ing’ could be look­ing for places to fish, in­for­ma­tion about the fish­ing in­dus­try in Eu­rope, or… well, any­thing at all. If your niche is some­thing to do with fish­ing as a hobby rather than the fish­ing in­dus­try, then of course, you’re go­ing to want your ar­ti­cle to be about the former.

While it is tough to get your ar­ti­cle to be rel­e­vant for all the in­di­vid­ual key­words that you’re tar­get­ing, you should def­i­nitely try to give your po­ten­tial au­di­ence ex­actly what they want.

2. Cre­at­ing Interest

Of course, if your ar­ti­cle is ex­actly what some­one was search­ing for, then your prob­lem is solved. How­ever, if it isn’t, then it is go­ing to have to cre­ate the sort of in­ter­est that is go­ing to keep a reader read­ing from start to finish.

Truth is, there are no hard and fast rules about cre­at­ing in­ter­est, but ba­si­cally, if you give a reader con­tent that is ap­peal­ing to them, they’re prob­a­bly go­ing to stick around.

In short, the ar­ti­cle body should pro­vide some­thing of value, whether in terms of ad­vice, gen­eral in­for­ma­tion, or even ‘se­crets’. Oth­er­wise, it should at least hint at any other ben­e­fits that will be ob­tained by read­ing the article.

Tak­ing care of both these as­pects as far as the ar­ti­cle body is con­cerned will put you off to a great start. Still, there is one very im­por­tant rule to the ar­ti­cle body…

Im­por­tant Note: Never con­clude the ar­ti­cle in its body. 

This is the num­ber one mis­take ar­ti­cle mar­keters make with their ar­ti­cle body. They put a clear end to the ar­ti­cle, and as a re­sult of that the re­source box stands sep­a­rated. It goes un­no­ticed, it goes un-clicked. End of af­fil­i­ate suc­cess dream!But it must­n’t be this way.

You’ll out­play 99% of the ar­ti­cle mar­keters if you take this by heart:

The ar­ti­cle proper is only ac­tu­ally done af­ter the re­source box, so do not at­tempt to put in any type of con­clu­sion be­fore that.

We’ll re­veal our re­source box tips in the next installment.