Af­fil­i­ate Ar­ti­cle Mar­ket­ing ³⁄₇ - Grab­bing At­ten­tion with Headlines

Why Ar­ti­cle Head­lines Are Crucial?

Wel­come back to the af­fil­i­ate ar­ti­cle mar­ket­ing se­ries. Part 3 is ded­i­cated to mak­ing your ar­ti­cle suc­cess­ful from the start.

When some­one searches for your ar­ti­cle and sees it in the list­ing, the very first thing that they’re go­ing to see is the ti­tle of the ar­ti­cle, or in other words: The Ar­ti­cle Head­line.

For this rea­son, your ar­ti­cle head­lines are of the ut­most im­por­tance. Es­sen­tially, they’re go­ing to ‘make or break’ your ar­ti­cle as far as it get­ting views is con­cerned. Un­for­tu­nately, once you’ve sub­mit­ted an ar­ti­cle you don’t get to edit or tweak the head­line, so you’re go­ing to have to get it as right as pos­si­ble on the very first try.

Cer­tainly, try­ing to sum up the en­tire eBooks that are ded­i­cated to the sub­ject of head­lines, and how to write them well, in this small space, would be close to im­pos­si­ble. But, at least you can be pointed in the right direction.

Since the whole pur­pose of the head­line is to at­tract at­ten­tion, think of what has grabbed your at­ten­tion in the past. Cer­tain words may tend to per­form bet­ter than oth­ers, but since you can’t be sure with­out test­ing… it prob­a­bly isn’t the right place to experiment.

Here are some types of ar­ti­cle head­lines, with examples:

Lists, such as, “Top 5 Ways to Groom a Dog for Competitions”.

Ques­tions, such as, “Do You Want To Learn How To Groom a Dog?”

Com­mands, such as, “Start to Learn to Groom a Dog, Now!”

Ab­stract, such as, “Com­ing Soon: Fluffed Tails and Trimmed Coats”

Re­mem­ber, all that you need to do is at­tract at­ten­tion in your ar­ti­cle headline.

It is up to the rest of your ar­ti­cle to build in­ter­est, and make click­ing the back­link more likely.

How to do this will be dis­cussed in the up­com­ing 2 issues.

See you there…