Articles by Guest Author
Internet Marketers - Here's How To Focus BetterEver wonder what hinders you from being successful or at the least well off? Listen to Willie Crawford as he discusses the seven things you need to do to better to maintain your focus. ‘Cause you know, as well as I do, that focus is one the key ingredients to achieving our goals and success.
- It's a Trap: 2013 Marketing Trends That You Shouldn't Try 2014
Four 2013 marketing trends to handle with care: keywords everywhere, dropping campaigns, content without conversion and putting all resources into mobile.
- Joint Venture Jiu-Jitsu - How To Win As A JV Partner
Jiu-jitsu believes in the principle that a smaller, weaker person can defend himself against bigger people attacking them by using the proper techniques. The same goes for working on a joint venture. There are certain things you need to understand when going through a joint venture. What are those? Read on as Willie Crawford spills how you can be a successful JV partner.
- Link Cloaking And Affiliate Link Redirecting (Part 1)
Put on a cloak then go outside for a walk, and people will think you’re going nuts. That’s what they thought. It’s just that sometimes; we need to veil ourselves so that we can sift all that surrounds us, separating good from bad. This is one thing Willie Crawford teaches in this article.
- Link Cloaking And Affiliate Link Redirecting (Part 2)
When you put a cloak on, say, your prized golden watch, what happens? Of course, now, nobody will see it, it’s hidden. But do you know what happens when you cloak your links? Cloaking links is as important as finding a diamond in a pile of rubble. Thus, Willie Crawford wants to guide you on how to cloak your links and see the difference it can bring you from this day onwards.
- LOL And The Social Media Manager-To Avoid Or Not To Avoid Abbreviations And Hashtags
Guidelines for abbreviations and hashtags in social media: use few hashtags, keep them on Twitter, make them useful and stick to abbreviations people know.
- Magento Ecommerce Vs Prestashop: Which Is Better?
A plain comparison of Magento and Prestashop on business size, popularity, features, SEO and support, and why Magento suits businesses that plan to grow.
- Marketing Emails That Work, And Why Most Don't!
Email marketing tips on pitfalls to avoid, like pushy subject lines and one size fits all mailings, and must do's like a deadline and a spam filter check.
- Marketing Mastery: What Makes Your Video Stand Out From The Crowd?
Three ways to make your marketing videos stand out from the crowd: push emotional buttons, target viewers with keywords and overcome self consciousness.
- Marketing Techniques Are More Important Than You Think
Get a glimpse into Delaverian Marketing. In this exciting article John Delavera reveals 3 little know ingredients of nearly all super successful marketing campaigns. What if you could use this list to pump up your campaigns? What if you could use this list to boost your sales? What if ...?
- Marlon's 21-Step Cheat Sheet To Profiting From Twitter
Twit twit twit, says the bird. Oh, wait, is that a bird? Actually, it’s Twitter. Right now, this is a social networking site booming with all the potentials and is hotter than hot. And right at this moment, you can use it to back up and increase your profit even more! Willie shares with you a 21-step cheat sheet to help you get the best profits out of Twitter.
- Maximize The Effectiveness Of Your Podcast
Five tips to grow your podcast audience: write a script, keep the audio clean, let listeners share, use social media and publish transcripts for SEO.
- Meeting a Potential SEO Client for the First Time
10 tips for SEO agencies on winning a client at the first meeting, from showing the competition and your past work to a rough price and honest promises.
- Motivating Forces Make Sales
People choose to buy something for a number of reasons, reasons that may not even chance your mind. But one thing is sure, YOU could be the reason they will buy. Follow John in this article and learn what is it that makes motivation to people just that strong in marketing.
- Online Reputation Management - Because Image Matters
Why online reputation management matters for small online businesses: how to source real reviews, handle negative ones and use social networks proactively.
- Our 10 Top Apps For Managing Printer's Social Media
Ten social media apps a print company uses to manage its accounts, from HootSuite and Buffer to TweetCaster, Echofon Pro and Followers for Instagram.
- Practices to Help Online Businesses Prevent Chargebacks
Keep chargebacks rare as an online merchant: watch for fraud signs, use card checks and processor tools such as blacklists, and give good customer service.
- Pricing Yourself As A Freelance Writer
How to set your rates as a freelance writer: be honest about your level, look at the competition, sell yourself, stand your ground and learn to say no.
- Privacy Web Tools Grow In Popularity Following NSA Revelations
After the NSA revelations, privacy tools grew in popularity. A look at DuckDuckGo, Cryptocat, Spider Oak, Tor and Bitcoin, and what it means for trust.
- Reaching Out In Times Of Need
How businesses of any size can support their community after storms and other tragedies by showing commitment, adding value and offering a helping hand.
- Secrets To Marketing Success Uncovered
Marketing is everything when it comes to a product’s fate. As John Delavera talks in this article, he points out the secrets to success. It’s not enough to just have an average campaign. Understand what John says and soon enough, you would find customers getting hooked.
- Selling Goods Online? Guess Who Your Best Friend Is?
To sell goods online, your website has to make up for the store experience. Six steps help, from detailed descriptions and photos to live chat and returns.
- SEO Guide 101: SEO Is Still Marketing And Marketing Is Still Driven By Creativity
Beyond rankings and site health, SEO is marketing and needs creativity. How to attract, retain, convince and please customers with creative ideas.
- SEO Link Building - Use Your Competitors To Get Ahead
Use your competitors' back links to find link building opportunities. Nine steps for competitor link analysis with tools like Open Site Explorer.
- Sex, Crime And Vampires: What Will Readers Fall For Next?
Book club tastes shift from vampire and fetish fiction back to crime thrillers, mysteries and romances. Why breaking into a publishing niche is hard.
- Signs And Symbols Can Sell When Other Efforts Fall Flat
Today John introduces a marketing technique that's completely unheard of in our internet marketing niche. It taps into your customers deepest un-conscious patterns and conditioning, without them ever realizing it. Wouldn't you want to use such a powerful tool for yourself?
- Size Doesn’t Matter With Email Security
Viruses, spam and infected attachments threaten business email of any size. How email security services filter every message before it reaches your server.
- So You Want To Be An Entrepreneur?
Five steps from idea to launch: solidify your idea, do market research, finalise your plan, market your business early and launch it with a party.
- Social Profiles To QR Codes: Modern Day Additions To Traditional Business Cards
Business cards are still an effective marketing tool. Social media handles, QR codes and a link to an online business card make your cards even better.
- Starting A Successful Blog That Reflects Your Brand
Six ways to make a business blog reflect your brand, from matching your website design and finding a niche to consistent posting and cross promotion.
- Symbolism Is More Powerful Than You Think
Advertising always use words to relay messages. But sometimes, words are just not enough to tell people what you want them to know. In this guest article, John shows us the key to marketing success that we usually just put aside.
- Tap Into Your Blogging Creativity When You're Stuck For Ideas
Five ways to find blogging ideas when you're stuck: brainstorm, take a walk, share ideas with others, do a mindless task and release stress with laughter.
- Targeted Website Traffic Generation That Works Long-term
Okay, let’s get some things cleared here. What do you aim for when you start generating traffic? Be honest now. Hmm… Are you sure you’re working it right? Still not getting enough traffic and exhausting those you first found? Looks like you got your goals wrong. Let Willie Crawford share his experiences on how to build your dream traffic and actually keep them for real!
- The 5 Most Effective Forms Of Inbound Marketing
Inbound marketing draws customers in at lower cost than outbound advertising. Five forms that work well together: SEO, content, social, email and video.
- The 7 Essential Elements Of Link Bait
The seven elements that successful link bait has in common: originality, relevance, usefulness, flattery, community, presentation and accessibility.
- The Biggest Differences Between Online And Offline Marketing
Online and offline marketing differ most in reach, cost and conversion. Why a good small business campaign combines both in one marketing mix.
- The Complete Guide To Facebook Marketing
A guide to Facebook marketing for businesses: profile, fan page, groups and events, paid ads and their cost, natural promotion and the do's and don'ts.
- The Evolution of the Blog: A Brief History
A timeline of blogging from Justin Hall's online diary in 1994 to Blogger, WordPress and Tumblr, and how blogs became a major part of online marketing.
- The Future Of Marketing Is In SMS
Text messages reach almost every demographic group. Figures from CTIA on mobile use and ways your business can use SMS marketing for deals and surveys.
- The Importance Of Testing For CPS Affiliate Marketers
Why you should test a cost per sale affiliate offer before you promote it, which questions your research should answer and how to compare commission rates.