Articles by ibmm
Web 2.0 Marketing Tip #40: Seduction Tip for Getting Facebook FansUse your personal Facebook profile to add potential customers as friends, then invite them to your fan page without sending spammy, repeated invitations.
- Web 2.0 Marketing Tip #41: Getting Facebook Customers with Your Mailing List
Turn your mailing list into Facebook contacts. Import your autoresponder contacts into a spare Gmail account and let Facebook find who is already a member.
- Web 2.0 Marketing Tip #42: Easy Way to Get More Facebook Fans
With Facebook, it's all about having friends. Once you have gained a lot of friends, then it's time for step two, leading your friends to your fan page.
- Web 2.0 Marketing Tip #43: Email to Twitter
Use your email list to grow your Twitter following. Search Twitter for your subscribers by email address, follow them and focus on followers first.
- Web 2.0 Marketing Tip #44: Spreading the Word with RSS Feeds
Readers often visit a blog once and add its feed to their reader. An RSS feed for your blog or Tumblr keeps those readers updated and gives you an edge.
- Web 2.0 Marketing Tip #45: Short RSS Feeds that Get Readers Hooked
Truncate your RSS feeds so subscribers see only a catchy opening line in their reader and come to your site to read the whole post.
- Web 2.0 Marketing Tip #46: Vital Use of the “Find Us" Box
Lead your website visitors to your Web 2.0 accounts. A Find Us box with links to Twitter, Facebook and YouTube raises engagement and needs no upkeep.
- Web 2.0 Marketing Tip #47: Disqus and Tumblr for the Win
Readers dislike creating an account just to comment. With Disqus on your Tumblr blog, they can comment with their Facebook or Twitter login or as guests.
- Web 2.0 Marketing Tip #48: Give Identity to Commentors with Disqus
Use Disqus on your website, too. Ask visitors for feedback, product ideas and testimonials, and let them comment without a separate account.
- Web 2.0 Marketing Tip #49: Making a Moneymaking Forum
In Internet marketing, interaction with your customers keeps them loyal and coming back to your site. If you're wondering how, try creating a forum.
- Web 2.0 Marketing Tip #5: Tracking Your Twitter Results
Keeping track of your Twitter campaigns is important. Tools such as Twitter Search, TweetBeep, Google Analytics and HootSuite show you how they perform.
- Web 2.0 Marketing Tip #50: Go and Multiply!
A forum without members stays a ghost forum. Start threads on key topics in your niche and win members in blogs and forums where people already discuss.
- Web 2.0 Marketing Tip #51: Start Reaping Profits from Forums
Make money from your populated forum with pay-per-click ads, product launch announcements and sticky threads, or use it for customer service and feedback.
- Web 2.0 Marketing Tip #52: Creating a New Sensational Social Network
Software like phpfox lets you create your own niche social network. Before you start, check that it fits your business and that you can monetize it.
- Web 2.0 Marketing Tip #53: Draw In Members
Get the first members for your new social network on Facebook and MySpace, through Twitter, on blogs in your niche and in forums where your crowd meets.
- Web 2.0 Marketing Tip #54: Turn Social Networks into Money Generators
After building a social network and members, the next question is how to make money from it. Traffic to your offers, ad space and AdSense are options.
- Web 2.0 Marketing Tip #55: Use Twitter To Sell Your Products
Twitter helps you sell products and create buzz around a launch. Build your followers long before the launch, then tweet reminders in the days before it.
- Web 2.0 Marketing Tip #56: Create A Firesale
A firesale bundles products at a steep discount for a short time. Announce it on Twitter, tweet daily reminders and upsell to the new customers afterwards.
- Web 2.0 Marketing Tip #57: List Building With Twitter
Use Twitter and Facebook to grow your email list. Set up an autoresponder, then offer your followers free, useful content through a free subscription.
- Web 2.0 Marketing Tip #58: Creating a Wordpress Blog
Do not rely on other people's sites like Blogger and Tumblr. A WordPress blog on your own domain gives you control, and WordPress.com lets you test it.
- Web 2.0 Marketing Tip #59: Update Customers with a Facebook Fan Page
Use your Facebook fan page to send updates to customers and colleagues through wall posts, discussions, photos, videos and links, and to collect feedback.
- Web 2.0 Marketing Tip #6: It is All about Social Capital
Web 2.0 marketing builds social capital over time. Add friends, post updates and start discussions every day, and your influence and profits grow with it.
- Web 2.0 Marketing Tip #60: Get Feedbacks with Your Facebook Fan Page
Ask your Facebook fans for three things: filled-out surveys about your business, photos of them using your products, and testimonials you can use.
- Web 2.0 Marketing Tip #61: Successful Product Launch with Facebook
Support a product launch with a Facebook event. Invite your fans, describe the launch and its contests, and post reminders so nobody misses the date.
- Web 2.0 Marketing Tip #62: Attract More Customers with a Facebook Application
If your business model fits, a Facebook app can raise your online presence. Draft the app, review the plan and hire a programmer on Elance to build it.
- Web 2.0 Marketing Tip #63: Traffic-Building with Facebook Fan Page Forum
Forums are surefire ways to drive traffic to your site, and so is your Facebook fan page. A discussion forum on your fan page combines the two.
- Web 2.0 Marketing Tip #64: Attract Attention with a Splash Page
Make a splash page the default page of your Facebook fan page. Coupons, news, sales information and upcoming events attract more fans than your wall.
- Web 2.0 Marketing Tip #65: Web 2.0 Cross-Promotion
If you already have a Facebook fan page and a Twitter account, there's only one task left. Cross-promote them to increase exposure, sales and engagement.
- Web 2.0 Marketing Tip #66: Boost Your Traffic with Twitter Contests
If you still need followers on Twitter, a re-tweeting contest is a trend you can use. It's easy, need not be costly and can win you many new followers.
- Web 2.0 Marketing Tip #67: iPhone App for Promoting Your Online Biz
Create an iPhone app that features your web 2.0 campaigns, from your blog feed and tweets to Facebook updates. You need no programming experience for it.
- Web 2.0 Marketing Tip #68: Creating Smartphone Apps
Creating an iPhone application can be very beneficial. To reach more users, modify that app for other platforms such as Palm OS, Windows and Android.
- Web 2.0 Marketing Tip #69: Twitter as a Quick Website Updating Tool
Use Twitter to tell customers, colleagues and suppliers about updates to your website, such as new articles, reviews, products or a maintenance schedule.
- Web 2.0 Marketing Tip #7: Using Twitter Search to Find New Followers
With Twitter, your followers are of utmost importance. Use the Twitter search engine to find people interested in your niche and gain more followers.
- Web 2.0 Marketing Tip #70: Spread the Love with Digg and Reddit Buttons
Digg and Reddit buttons on your blog posts and site pages let visitors vote for your content. More votes mean higher rankings there and more web traffic.
- Web 2.0 Marketing Tip #71: Share More Love with Twitter and Facebook Buttons
Add Tweet This and Facebook buttons to your blog posts. They make it easy for visitors to share your posts with friends and bring traffic to your site.
- Web 2.0 Marketing Tip #72: Get More Interactive with YouTube
Use YouTube for tutorials and live announcements that lend credibility to your business. Plan your message and prepare an outline before you start filming.
- Web 2.0 Marketing Tip #73: The Power of Your Facebook Fan Page's “Insights”
A huge fan base is of little use if it doesn't bring good results. The Insights feature of your Facebook fan page shows in detail who your visitors are.
- Web 2.0 Marketing Tip #74: Proving It All with Your Facebook Fan Page
If there's one thing that turns prospects into customers, it's testimonials. Put customer testimonials and photos on your Facebook fan page to build trust.
- Web 2.0 Marketing Tip #75: Get More Facebook Fans with a Facebook Ad
Those little ad boxes on the right side of Facebook are very catchy. If you already have a fan page, a targeted Facebook ad is your next step to win fans.
- Web 2.0 Marketing Tip #76: Google Plus is In
An introduction to Google Plus as a rival to Facebook, with its Circles, Hangouts and Games features for staying in touch with customers and partners.