Twit­ter Se­ries Part IV – 6 Con­tent Ideas for Your Twit­ter Posts

Okay, so here’s the fourth in­stal­ment of my Twit­ter se­ries. Thanks for stop­ping by.

If you’re a Twit, you can fol­low me here: https://twitter.com/ralfskirr

To­day’s ar­ti­cle is about ‘What Con­tent to Post to Your Twit­ter Updates.’

Be­fore you be­gin post­ing Twit­ter up­dates, you need to be clear about your main goals for us­ing Twit­ter. If you’re fo­cused be­fore you get started, you’ll write much bet­ter posts and get tar­geted traf­fic to your blog.

Al­ways re­mem­ber that 100 tar­geted vis­i­tors are worth more than 10,000 un-tar­geted visitors.

There are many dif­fer­ent ways you can use Twit­ter, and every­one uses it a lit­tle bit different.

Be­fore us­ing Twit­ter con­sider these goals:

  • Dri­ving traf­fic to your web site or blog.
  • Po­si­tion­ing your­self as au­thor­ity in your spe­cific niche.
  • Build­ing your brand.
  • To make your web site a net­work­ing ex­pe­ri­ence by adding Twitter.
  • To draw peo­ple’s at­ten­tion to a spe­cific campaign.
  • To get sub­scribers for your email marketing.
  • To max­i­mize the num­ber of Twit­ter followers.

You can use Twit­ter for all of this, or you can choose just one of these goals and run with that.

You could even cre­ate dif­fer­ent Twit­ter ac­counts for dif­fer­ent purposes.

What Con­tent Should You Post To Your Twit­ter Updates?

I’m as­sum­ing you’re not tweet­ing only for per­sonal rea­sons, but to en­hance your business!

The Twit­ter site has one ques­tion and one ques­tion only - What are you doing?
How you an­swer this is to­tally up to you.

Try to come up with an­swers that…

  • are in­ter­est­ing to read.
  • make them pay at­ten­tion for what you post.
  • make them visit your sites.
  • make them re­ply and com­ment on your updates.

Be a per­son, not a face­less marketer.

To start out with, you’ll want to post a few things that are re­lated to you per­son­ally and not your Blog, site or prod­ucts di­rectly. Re­mem­ber, first and fore­most Twit­ter is a so­cial net­work­ing util­ity. Peo­ple have a low tol­er­ance for bla­tant advertising.

A lot of peo­ple sim­ply post about what they are do­ing in their daily rou­tine. You’ll see a lot of posts like „Eat­ing din­ner.” or „Start­ing this new project.”

If you’re hav­ing trou­ble an­swer­ing the ques­tion „what are you do­ing” try think­ing of it in terms of „what are you in­ter­ested in” or „what has you attention.”

But only a small part of your posts should fo­cus on your pri­vate life. Af­ter all you not only want to en­ter­tain but also give value to your readers.

Pro­mot­ing your Blog. 

The most ba­sic way of us­ing Twit­ter to build traf­fic to your Blog is to post up­dates on Twit­ter when­ever you make a Blog post. It is even pos­si­ble to au­to­mate the process of adding new Blog posts to Twit­ter or vice versa adding your newest Twit­ter up­dates to your Blog.

If you do sub­mit a back link to your own Blog, be sure to add more to your Twit­ter up­date than just the link. Tell them what the spe­cific Blog post is about. You don’t want to be seen as some­one spam­ming his link all over Twitter.

But there’s so much more to Twit­ter than that.

Ideas for non-Blog post re­lated Twit­ter posts:

  1. Share valu­able in­for­ma­tion and use­ful tips. You can post URLs re­lated to your niche, or just in­ter­est­ing ar­ti­cles and sites you find while brows­ing the Internet.
  2. Write replies to other peo­ple’s Twit­ter updates.
  3. Ask them ques­tions. Ask peo­ple what they think of the lat­est news story, their opin­ion on a given topic, or what they ate for lunch. By ask­ing them ques­tions you can build your re­la­tion­ship with your followers.
  4. Add to the value of your twit­ter feed by shar­ing some per­sonal tips that aren’t on your Blog. 140 char­ac­ters of­fer enough space to share a short, help­ful tip. Ide­ally of course post tips re­lated to your industry.
  5. Share links to other peo­ple’s sites and ex­plain your view.
  6. Share your own opin­ion on pop­u­lar top­ics. You can sub­mit links to cur­rent news, prefer­ably those re­lated to your niche, and of­fer your comment.

These are just a few ideas to get you started. Do you have a few ideas on your own? Please post them be­low. I ap­pre­ci­ate any ad­di­tion that makes this page more help­ful for everybody.

And as al­ways at the end of these Twit­ter ar­ti­cles I’d like to point you to my own Twit­ter page: https://twitter.com/ralfskirr

And when you go there re­mem­ber that old Gen­e­sis song…

Here you go…