Cool Ways To Cus­tomize Your Face­book Page

The vast ma­jor­ity of small busi­nesses and even big com­pa­nies us­ing Face­book and set­ting up Face­book pages have been min­i­mally effective.

Their pages are mostly the same, with min­i­mal in­ter­ac­tion and not a whole lot of added value for the business.

For­tu­nately, though, there are some great ways to make your Face­book page stand out both in ap­pear­ance and in­ter­ac­tiv­ity by shak­ing up the con­tent a lit­tle bit.

Cre­ate Cus­tom Tabs

One of the eas­i­est ways to add more and bet­ter con­tent is to cre­ate cus­tom tabs, which will al­low you to share more in­for­ma­tion and make your Face­book page al­most like a minia­ture web­site, with nav­i­ga­tion pos­si­ble through the tabs.

Add Video To Your Face­book Page

Many web­sites are now us­ing in­tro­duc­tory videos to ex­plain their busi­ness or prod­uct to cus­tomers, and this is go­ing to be­come a more com­mon trend on Face­book pages as well in the future.

If you al­ready have your video, it can be pretty easy to get it em­bed­ded into your Face­book page and may give you a chance to get your mes­sage out to more users.

Gen­er­ate Leads With Forms

If you have a Face­book page and a lot of likes, but can’t fig­ure out how to con­vert them into busi­ness, then maybe some forms to help you gen­er­ate leads are just what the doc­tor ordered.

Some­times peo­ple are less likely to click on links to prod­ucts on Face­book, as they are not in a buy­ing mood when they’re on Face­book. They tend to be more in­ter­ested in com­mu­ni­cat­ing with oth­ers, pe­rus­ing in­for­ma­tion and learn­ing about cool new things.

Try to tap into those thought processes by us­ing a form to col­lect con­tact info and get your cus­tomers sub­scribed to your newslet­ter. You can then mar­ket to them from the newslet­ter, giv­ing you an­other av­enue of try­ing to gen­er­ate leads and cre­ate sales.

En­gage With Voting

Some busi­nesses have a hard time get­ting their cus­tomers en­gaged on their Face­book page and get­ting them to com­ment or share dif­fer­ent in­for­ma­tion. Peo­ple love polls, so set­ting up some vot­ing on your page can be a great way to en­gage users.

This is par­tic­u­larly true if you can get your Face­book fans in­ter­ested enough in the poll to want to check back and see who wins. This gets them onto your page over and over, which gives you more op­por­tu­ni­ties to en­gage them or sell to them. You can also add im­ages or video into the poll to com­bine some mul­ti­me­dia with the vot­ing for even bet­ter in­ter­ac­tion and engagement.

Mon­e­tize With Deals

Some­times it is ac­tu­ally eas­ier to mon­e­tize the Face­book page it­self, but as you al­ready know, peo­ple on Face­book usu­ally aren’t there to do shop­ping. How­ever, if you of­fer them in­ter­est­ing deals that they can only get through Face­book that may change.

They may not only be more in­clined to throw down some money, but they may check back to your page more of­ten look­ing for other promotions.

This is now an easy fea­ture to set up with third party so­lu­tions, and you can link the pay­ment di­rectly into other sites such as Pay­Pal. In essence, you can have a tab on your Face­book page that is al­most like your own per­sonal Groupon or Liv­ing So­cial, pro­vid­ing deals to cus­tomers that they have to pay for up front.

Con­clu­sion

Ob­vi­ously there are a lot of cre­ative ways to uti­lize your Face­book page to gen­er­ate sales leads, make some money and en­gage your cus­tomers. It re­ally just comes down to putting in the time and ef­fort to come up with ideas and see what’s avail­able to add in.