Hey, it’s time for my first book review on RalfSkirr.com!
The Science of Marketing by Dan Zarrella is one of my favorite marketing books in 2013.
It will be a favorite for you too, if you like a book chock-full of actionable marketing tips and social-media-for-business advice.
The premise is that your marketing strategies must be based on what’s proven to work, not on wishful thinking and touchy-feely marketing advice that doesn’t work.
Most marketing and social media advice floating around isn’t based on facts.
He analyzes thousands of Tweets, Facebook updates, or whatever, and measures what happens, measures what people are doing.
In his own words:
“As a social media scientist, I use data, experimentation, and real science to understand how people behave online and how we, as marketers, can leverage that behavior. I want to give you the data you need to get stuff done and to be successful.”
This is his promise on page 1 of the book, and he delivers.
Zarrella reveals his findings on 10 topics, each chapter is short [around 15 pages] and to the point.
- E-Mail Marketing
- Lead Generation
With each topic, you can open the book and just swipe the instructions from the page:
- When to tweet to get the most retweets
- When to get the most Facebook shares
- When to send out your email newsletter
- What days are best to post your blog updates
- What to post
- And many more.
Here’s an example what insights you can expect:
So more Tweets seems to be better! Later on the same page you’ll find out how many tweets you can safely post each day without annoying your followers.
What’s not so great?
- LinkedIn is missing.
- Actionable tips literally on every page.
- Short book. No fluff.
- Covers the most important social media sites PLUS important topics like blogging and e-mail marketing.
Check out the reviews & read the free sample at Amazon: