Science-of-marketing-book-cover

The Sci­ence Of Mar­ket­ing by Dan Zarrella 

Hey, it’s time for my first book re­view on RalfSkirr.com!

The Sci­ence of Mar­ket­ing by Dan Zarrella is one of my fa­vorite mar­ket­ing books in 2013.

It will be a fa­vorite for you too, if you like a book chock-full of ac­tion­able mar­ket­ing tips and so­­cial-me­­dia-for-busi­­ness advice.

The premise is that your mar­ket­ing strate­gies must be based on what’s proven to work, not on wish­ful think­ing and touchy-feely mar­ket­ing ad­vice that doesn’t work.

Most mar­ket­ing and so­cial me­dia ad­vice float­ing around isn’t based on facts.

Dan Zarrella is known from Hubspot’s “Sci­ence of…” we­bi­nar se­ries, has writ­ten sev­eral books and of course is writ­ing on his blog DanZarrella.com.

He an­a­lyzes thou­sands of Tweets, Face­book up­dates, or what­ever, and mea­sures what hap­pens, mea­sures what peo­ple are doing.

In his own words:

“As a so­cial me­dia sci­en­tist, I use data, ex­per­i­men­ta­tion, and real sci­ence to un­der­stand how peo­ple be­have on­line and how we, as mar­keters, can lever­age that be­hav­ior. I want to give you the data you need to get stuff done and to be successful.”

This is his promise on page 1 of the book, and he delivers.

Zarrella re­veals his find­ings on 10 top­ics, each chap­ter is short and to the point.

  1. E-Books
  2. We­bi­nars
  3. SEO
  4. Twit­ter
  5. Face­book
  6. Pin­ter­est
  7. Blog­ging
  8. E-Mail Mar­ket­ing
  9. Lead Gen­er­a­tion
  10. An­a­lyt­ics

With each topic, you can open the book and just swipe the in­struc­tions from the page:

  • When to tweet to get the most retweets
  • When to get the most Face­book shares
  • When to send out your email newsletter
  • What days are best to post your blog updates
  • What to post
  • And many more.

Here’s an ex­am­ple what in­sights you can expect:

Image shows a page of the book.

So more Tweets seems to be bet­ter! Later on the same page you’ll find out how many tweets you can safely post each day with­out an­noy­ing your followers.

What’s not so great?

  • LinkedIn is missing.

What’s great?

  • Ac­tion­able tips lit­er­ally on every page.
  • Short book. No fluff.
  • Cov­ers the most im­por­tant so­cial me­dia sites PLUS im­por­tant top­ics like blog­ging and e-mail marketing.

Check out the re­views & read the free sam­ple at Amazon:

Dan Zarrella: The Sci­ence of Marketing:
When to Tweet, What to Post, How to Blog, and Other Proven Strategies.