Ex­cel­lent ar­ti­cle about en­gag­ing with cus­tomers with so­cial me­dia and email marketing.…

Ex­cel­lent ar­ti­cle about en­gag­ing with cus­tomers with so­cial me­dia and email mar­ket­ing. The com­ments are in­ter­est­ing, too! But I find some of the com­menters ‘ra­tio­nal­ize’ and un­der­es­ti­mate the im­por­tance of re­la­tion­ships be­tween brand and cus­tomer. A typ­i­cal mis­take cus­tomers make, when ex­plain­ing why they buy.
#so­cial­me­dia #email­mar­ket­ing 

Re­shared post from +James Hayes

Three Myths about What Cus­tomers Want - Karen Free­man, Patrick Spen­ner and Anna Bird - Har­vard Busi­ness Review
https://blogs.hbr.org/cs/2012/05/three_myths_about_customer_eng.html?goback=.gde_1952271_member_119509501

Em­bed­ded Link

Three Myths about What Cus­tomers Want
This post is the last in a three-part se­ries. Most mar­keters think that the best way to hold onto cus­tomers is through „en­gage­ment” — in­ter­act­ing as much as pos­si­ble with them and build­ing r…