Gen­er­at­ing Web­site Traf­fic With Au­to­mated Video Sub­mis­sions (Part 2)

From Willie Craw­ford.

In part-1 of this ar­ti­cle we looked at the fact that you be­gin a video by iden­ti­fy­ing it’s pur­pose and then by iden­ti­fy­ing the proper key­words to target.

Let’s con­tinue by look­ing at the for­mat. Video shar­ing sites ac­cept many dif­fer­ent video for­mats but some are ac­cepted more than oth­ers. For ex­am­ple, many of the more pop­u­lar sites won’t al­low you to up­load flash files.

You are rel­a­tively safe if you go with .avi, .mpeg or .wmv al­though it’s also fairly easy to con­vert your videos to mul­ti­ple for­mats with most video edit­ing software.

Also many video shar­ing sites limit you to up­load­ing files no larger than 100meg. So, con­vert your file to the dif­fer­ent for­mats, and see which gives you the best qual­ity com­pres­sion, and also con­firm that the sound qual­ity is not distorted.

I use, and en­cour­age us­ing au­to­mated video sub­mis­sion soft­ware. I up­load a video once to Easy Push But­ton Traf­fic, se­lect the sites that I want to sub­mit to, and let the server-based soft­ware do the te­dious part. If the video is in the most com­monly ac­cepted for­mat, it will be ac­cepted by prac­ti­cally all of the sites.

Note: You should only sub­mit your videos to sites that are ap­pro­pri­ate, and in the cat­e­gories that are ap­pro­pri­ate. Do­ing oth­er­wise is very likely to just get your ac­count can­celed by the video shar­ing sites.

You also want to keep your videos rel­a­tively short. Sites like YouTube limit a video to 10 min­utes in length. Your view­ers also of­ten have very short at­ten­tion spans - an­other rea­son keep­ing your video short is a good idea. You need to learn to keep your mes­sage suc­cinct and then is­sue a call to action.

At the end of the video, you al­ways want to tell your viewer what to do next. You can do that with a fi­nal screen that has the url to your tar­get site, along with in­struc­tions telling them to visit now.

Flash videos ac­tu­ally al­low you to phys­i­cally, au­to­mat­i­cally redi­rect your view­ers, but sites such as YouTube won’t ac­cept flash videos.

Let’s back up for a minute and look at your video’s ti­tle. It must promise a ben­e­fit for watch­ing, con­tain your tar­get key­words, and be en­tic­ing. If your ti­tle does­n’t grab the view­ers’ at­ten­tion and get them to watch the video, noth­ing else re­ally mat­ters. So do spend a lot of time craft­ing your titles.

Also spend a lot of time craft­ing your de­scrip­tions that you will en­ter at the video shar­ing sites. The de­scrip­tion should con­tain your url at the very be­gin­ning, to in­clude the https:// This will make your link click­able, and many peo­ple will click through to your site right from the de­scrip­tion. That IS what you want is­n’t it? That de­scrip­tion should con­tain your tar­get, long-tail key­words. You also will en­ter these long-tail key­words in as „tags” at sites that use tags. Tags are es­sen­tially the same as key­words. Some­one en­ter­ing a tag or key­word term into a search box at a video shar­ing site are more likely to find your video if you tar­get the proper keywords.

I’m as­sum­ing that you al­ready know how to record your videos. How­ever, you can use any­thing from Cam­ta­sia (screen cap­ture video), to Pow­er­Point pre­sen­ta­tions, to sim­ple videos recorded with your Flip cam­era. It de­pends upon your pur­pose in mak­ing the video.

As an ex­am­ple, many of the videos that I cre­ate are in­tended to sell a piece of soft­ware. When sell­ing soft­ware, one of the ob­jec­tions that you have to over­come is the fear the cus­tomer has that he won’t be able to use the software.

Your cus­tomer may be­lieve that the soft­ware does all of the things men­tioned on your web­page, and that it’s easy for more tech­ni­cal peo­ple. How­ever, they may not be­lieve that they can do it. That’s where a Cam­ta­sia video of you ac­tu­ally us­ing the soft­ware comes it. It proves be­yond a shadow of a doubt how easy the soft­ware is to use, shows how the soft­ware ac­tu­ally works, and even shows how fast us­ing the soft­ware is.

Re­mem­ber, you need to keep that video to 10 min­utes or less. If you need more than 10 min­utes to do your demon­stra­tion video, break it up into 10-min­utes or less segments.

Af­ter you’ve cre­ated the videos, you need to de­cide where to sub­mit them. The re­al­ity is that fewer than two dozen video shar­ing sites get the ma­jor­ity of the traf­fic, so those are the ones that you need to sub­mit to. I men­tioned in Part-1 of this ar­ti­cle that I use https://ibmm.com/epbt They sub­mit to all of the most sig­nif­i­cant sites, and they sub­mit in a fash­ion that gets the videos ac­cepted and dis­played. They are also very in­ex­pen­sive and al­low you to sub­mit an un­lim­ited num­ber of videos each month.

Most of the other sites that I’ve looked at al­low you to sub­mit up to a cer­tain limit each month, and if you are in a very com­pet­i­tive niche, you may need to sub­mit more.

I also like to post my videos to my blogs. My blogs are con­fig­ured to au­to­mat­i­cally no­tify Twit­ter when I post, so my Twit­ter fol­low­ers in­stantly come to check out my lat­est video.

My Twit­ter ac­count is con­fig­ured to au­to­mat­i­cally post to Face­Book and Squidoo, so my au­di­ence on those very pop­u­lar sites are also no­ti­fied when­ever I post a new video.

The pop­u­lar video shar­ing sites get mil­lions of vis­i­tors and your prop­erly sub­mit­ted, search en­gine op­ti­mized videos will be found by these peo­ple if you fol­lowed the tips al­ready cov­ered in parts 1 and 2 of this article.

Now, it’s time to get busy cre­at­ing and sub­mit­ting those videos. Be­fore you know it, sub­mit­ting videos us­ing an au­to­mated video sub­mis­sion ser­vice such as Easy Push But­ton Traf­fic will be one of your fa­vorite, very ef­fec­tive ways of gen­er­at­ing free web­site traffic. 

Willie Craw­ford is a web­site traf­fic gen­er­a­tion ex­pert. He of­ten dis­trib­utes con­tent (ar­ti­cles, videos, pod­casts, and press re­leases) to gen­er­ate highly tar­geted web­site traf­fic. To do that ef­fi­ciently he uses the au­to­mated sub­mis­sion ser­vice at https://ibmm.com/epbt

To help you suc­ceed Willie has cre­ated The In­ter­net Mar­ket­ing In­ner Cir­cle, a mem­ber­ship site where he fre­quently brain­storms so­lu­tions to prob­lems such as those dis­cussed in this ar­ti­cle. Join that dis­cus­sion for your suc­cess at TheIn­ter­net­Mar­ketingIn­ner­cir­cle.