Get­ting More Fans By Pro­mot­ing Your Face­book Page

Cap­tur­ing an au­di­ence and hold­ing their at­ten­tion on Face­book does not need to be an ex­pen­sive proposition.

There are ef­fec­tive steps that can be uti­lized to pro­mote your page with­out the need to spend any money at all.

The fol­low­ing tips will help you de­velop an ef­fec­tive strat­egy for pro­mot­ing your Face­book page, to ac­quire more fans.

 Cross Promotion

A quick glance at your Face­book post stats will in­di­cate that you need to look be­yond the reach of Face­book alone to pro­mote your con­tent. To do that, you’ll need to find cre­ative ways to draw in view­ers to your Face­book page from other so­cial sites. Any­time you up­date a post, or add value con­tent to your Face­book page, you need to cross pro­mote it to other so­cial plat­forms in­clud­ing Google Plus, Twit­ter and others.

As part of the cross pro­mo­tion, you should be specif­i­cally ask­ing fans to post their feed­back. This can be done by link­ing your up­dated post as a tag at the end of a new post. Look for every op­por­tu­nity to cross pro­mote your up­dated con­tent us­ing other sources in­clud­ing so­cial me­dia sites.

Email Sig­na­ture

One of the most ef­fec­tive and of­ten un­der­uti­lized tools is your email sig­na­ture. Any­time you have any type of email cor­re­spon­dence, you can au­to­mat­i­cally add a link that di­rects the user to your Face­book page by de­fault. While this cer­tainly is not a rev­o­lu­tion­ary idea, it con­tin­ues to be one of the more pow­er­ful ways of pro­vid­ing ex­po­sure to your Face­book page with in­di­vid­u­als that you may con­tact routinely.

Web­site Button

Today’s busi­ness sites use a fairly stan­dard­ized prac­tice of adding web­site but­tons to their sites. These but­tons redi­rect their vis­i­tors to the company’s so­cial me­dia sites, in­clud­ing their Face­book page. These but­tons can be eas­ily in­te­grated into the de­sign of the web­site at the bot­tom, top or on the side­bars of the site.

Give a Shout Out

Re­mem­ber that the cru­cial com­po­nent to so­cial me­dia sites is the word “so­cial.” So­cial me­dia sites are all about de­vel­op­ing and main­tain­ing com­mu­ni­ties in niche mar­kets. Face­book of­fers a phe­nom­e­nal fea­ture called “@mention” that helps you grab the at­ten­tion of the fol­low­ers of other page owners.

By giv­ing a shout out through @mention, you will de­velop good­will from other Face­book page own­ers along with own­ers of other so­cial me­dia sites. This helps de­velop a much stronger on­line com­mu­nity while as­sist­ing in your de­vel­op­ment of a solid rep­u­ta­tion of be­ing some­one that cares to con­tribute in every way possible.

An Ef­fec­tive On­line Bio

Any­time you leave qual­ity con­tent on your own site, or con­tribute to other sites, be sure to add a link back to your Face­book page through your on­line bio. In ad­di­tion, when pub­lish­ing press re­leases on­line, be sure to add a Face­book page link that redi­rects the au­di­ence to your “About” sec­tion. Place this along the bot­tom of the press re­lease. This of­fers one more op­por­tu­nity to get the word out about you and the com­pany brand.

Share Your Qual­ity Content

A sure­fire way to de­velop an ef­fec­tive strat­egy for pro­mot­ing your Face­book page is to share qual­ity con­tent. It con­tin­ues to be the most cru­cial com­po­nent in build­ing a solid fan base for your Face­book page. Any­time you share com­pelling and in­for­ma­tional con­tent di­rectly with your fans, they tend to be very in­ter­ested in shar­ing it with their fan base and friends. This can ex­pand your reach.

De­vel­op­ing an ef­fec­tive strat­egy by uti­liz­ing the tools above is the eas­i­est way to get your Face­book page in front of the right tar­geted au­di­ence. It is a sim­ple so­lu­tion for dri­ving ad­di­tional traf­fic to your site, to in­crease en­gage­ment, while pro­mot­ing the com­pany business.

Toby Gon­za­les is the Rev­enue Man­ager for FBiFrames.com. He en­joys help­ing busi­nesses im­ple­ment their so­cial me­dia mar­ket­ing plan.