IM Strat­egy (4) - Get­ting Per­mis­sion To Mar­ket To Your Site Visitor

In­ter­net Mar­ket­ing Strat­egy, Part 4 of 7

Let’s re­cap the 3 step strat­egy we out­lined in the last article:

  • Po­ten­tial cus­tomers find you, your prod­ucts or ser­vices on the web.
  • They al­low you to con­tact them. (To­day’s topic.)
  • You pro­vide them with in­for­ma­tion they can use and ben­e­fit from, through email, and keep your busi­ness in front of them all the time.

Your web site vis­i­tors and po­ten­tial cus­tomers al­low you to con­tact them and to mar­ket to them.

The next step in our in­ter­net mar­ket­ing strat­egy is to get peo­ple to let you talk to them. With the ad­vent of laws re­gard­ing spam and other in­ap­pro­pri­ate means of com­mu­ni­ca­tion, it has be­come very im­por­tant for any Busi­ness owner to be sure to stay on the good side of the law.

As a Busi­ness owner, you need to have the per­mis­sion of a con­sumer, client or web­site vis­i­tors to send them any form of communication.

Why you should do this, you may be ask­ing. As part of the process of de­vel­op­ing a suc­cess­ful In­ter­net mar­ket­ing busi­ness, you need to get your prod­uct or ser­vice in front of the client.

As you will see in Part 3 of the in­ter­net mar­ket­ing strat­egy, this is the key to your suc­cess in selling.

There are many ways that this can be done. The bot­tom line is that it has to be done.

You want those that find you on the web to come to your web­site and a lead cap­ture page. This way, you are able to get their per­mis­sion to send them more information.

There are many lead cap­ture tools avail­able to help you to ac­com­plish this. You can also cre­ate your own, and not some­thing that is dif­fi­cult to do on your own, even if you are not a techie.

What hap­pens is simple:

  • In­di­vid­u­als find your in­for­ma­tion on the web.
  • They fol­low it to your web­site’s lead cap­ture page.
  • They sign up when they ar­rive there.
  • You have a lead to sell to, mar­ket to or oth­er­wise use.

Now, you can ad­ver­tise to them. Mis­sion accomplished! :-)

To­mor­row we’re get­ting to the meat of the se­ries: What in­for­ma­tion to send to them and how to turn them into customers.