The Top 3 Google An­a­lyt­ics ‘Or­ganic Search’ Re­ports For SEO

I’m al­ways sur­prised to see how many peo­ple think they are do­ing SEO, but they aren’t ac­tu­ally track­ing their efforts.

They are do­ing their key­word re­search, op­ti­miz­ing their site, spend­ing time link build­ing, etc etc. But then they call it a day.

They don’t take the time to prop­erly track their re­sults, so they aren’t get­ting even near the most ad­van­tage out of the time they are spend­ing on SEO.

If you have the right re­ports for SEO, this can help you out with your SEO ef­forts tremen­dously. This can help you to know how each of your key­words are per­form­ing, what traf­fic sources are con­vert­ing the best, etc. This will help you to al­ways be able to reeval­u­ate; to know how you should be con­cen­trat­ing your efforts.

To help make sure you are get­ting the most out of your SEO, you want to make sure you are us­ing the best tools and re­ports. And, just like with many other things, Google is al­ways a valu­able re­source. I have found that Google An­a­lyt­ics pro­vides some of the best re­port­ing tools for SEO.

Here are the top 3 Google An­a­lyt­ics re­ports for SEO:

1. Or­ganic Search Re­port - How Many Peo­ple Came Through Non-Paid Search Results

In Google An­a­lyt­ics there is a „Or­ganic Search En­gine Re­port.” This re­port is a seg­ment that you can cre­ate in the Ad­vanced Seg­ments tool. To cre­ate this re­port, you will want to se­lect the „Or­ganic Search Seg­ment” while in the Ad­vanced Seg­ments tool. It’s the fastest way to see how many vis­i­tors came through searches.

You can get more de­tails about the re­fer­ring search en­gines us­ing the menu on the left. 

This re­port will help you to see the de­tails on the traf­fic you are re­ceiv­ing, bro­ken down by each of the ma­jor search en­gines. You will be able to see what type of traf­fic you are re­ceiv­ing from each of the ma­jor search en­gines, as well as how this traf­fic is per­form­ing for you. This re­port will al­low you to drill down to each search en­gine and show you data on traf­fic bounce rates, con­ver­sion rates, unique vis­its, etc. The data you are able to view in this re­port will help you to see which search en­gine is bring­ing you the most traf­fic, and which search en­gine’s traf­fic is ben­e­fit­ing you the most.

 

2. Com­par­ing Or­ganic Search Vs. Other Seg­ments Report

This re­port is gen­er­ated by cre­at­ing an­other seg­ment in the Ad­vanced Seg­ments tool. This re­port al­lows you to weigh your or­ganic search traf­fic up to the other forms of traf­fic your web­site is re­ceiv­ing, in or­der for you to see how your or­ganic traf­fic mea­sures up to these other forms of traf­fic. With this re­port, you can com­pare the traf­fic you are re­ceiv­ing from or­ganic sources ver­sus PPC and other types of traffic.

This will help you to re­ally see how your SEO ef­forts are pay­ing off com­pared to your other on­line mar­ket­ing ef­forts. This is yet an­other re­port that will help you to reeval­u­ate your ef­forts and strate­gies and make any changes where needed. There is also an Or­ganic Search Traf­fic Share Re­port that will help you to see what types of per­cent­ages of your traf­fic are com­ing from SEO, etc.

3. Key­words in Or­ganic Search Re­port - Which Key­words Searchers Used

This Key­word Re­port from or­ganic (=non-paid) search will show you all of the data on the dif­fer­ent key­words that you are re­ceiv­ing traf­fic from. You are able to see each key­word’s place­ments, unique vis­its, bounce rates, to­tal searches, con­ver­sion rates, etc.

This re­port will help you to see which key­words are bring­ing you the most and the most valu­able (high­est con­vert­ing) traf­fic, so that you can bet­ter con­cen­trate on those key­words mov­ing for­ward. There is also a Top 5 Key­word re­port that you can use to view even more data on the top 5 key­words that are bring­ing you the most traffic.

Con­clu­sion

These are what I think are 3 of the most use­ful re­ports that Google An­a­lyt­ics has to of­fer for SEO. I rec­om­mend check­ing each of these re­ports reg­u­larly to help you get a bet­ter grasp on how your SEO ef­forts are pay­ing off, and to help you con­stantly tweak those ef­forts where needed. If you see that your SEO ef­forts aren’t pan­ning out like you had hoped, you may want to con­sider look­ing for pro­fes­sional SEO Ser­vices to help you gain bet­ter re­sults from your efforts.