Google Drive is live - and here’s an­other ex­am­ple for fast-food-journalism

Google Drive is live - and here’s an­other ex­am­ple for fast-food-journalism

Why news jour­nal­ism is mean­ing­less, Part 6

So, it’s Day 1 for Google drive, and +The Next Web proudly presents it’s in­depth eval­u­a­tion: it’s not a Drop­box killer.

Is­n’t it kind of silly to eval­u­ate whether it is a drop­box or what­ever killer ON DAY ONE?

Just like peo­ple stat­ing Google plus is­n’t a Face­book killer be­cause 850 Mil­lion users did­n’t switch over within the first 3 months.

Po­si­tion­ing Google drive with Apps/docs was a nat­ural pro­gres­sion. Is­n’t it think­able that Google will ex­pand from there, and in­te­grate with other ser­vices? That, in the end, it will show up every­where, just like g+ is go­ing to be in­te­grated every­where? This is how they can bind users to their services.

Once you (=user) have all your stuff in the cloud (=ecosys­tem), chang­ing ser­vices is so much more in­con­ve­nient. Google would be out­right stu­pid if they would­n’t go this route. Think Ap­ple’s iTunes Match - pure ge­nious in bind­ing files to ser­vices and cus­tomers to the brand.

My pre­dic­tion: 5 years from now Drop­box-like stor­age so­lu­tions with­out ap­pli­ca­tions to ac­tu­ally do things with your stored files will be so dead! Com­pa­nies who in­te­grate cloud stor­age with ser­vices will be the only ones left.

Back to journalism.

TNW tells us:

„As we re­ported only a bit ago Google ap­pears to be aim­ing the ser­vice at com­pa­nies […] rather than po­si­tion­ing it as a con­­sumer-fac­ing service”

They did­n’t even bother to read Google’s an­nounce­ment of the service:

„To­day, we’re in­tro­duc­ing Google Drive—a place where you can cre­ate, share, col­lab­o­rate, and keep all of your stuff. Whether you’re work­ing with a friend on a joint re­search project, plan­ning a wed­ding with your fi­ancé or track­ing a bud­get with room­mates, you can do it in Drive.”

Does­n’t sound like coro­po­rate po­si­tion­ing to me…

Then TheNex­tWeb gives us a great analysis:

„If Google had come out of the gates with An­droid and iOS in­te­gra­tion, it could still have held a re­ally good chance at un­seat­ing Drop­box for some users.”

What are you telling us? With An­droid and iOS in­te­gra­tion TODAY they would be a thread to Drop­box, but since they may need an­other 4 weeks to pub­lish those, Drop­box is save?

The prob­lem is that, in the dire need for at­ten­tion grab­bing con­tent, jour­nal­ists have to make some­thing of nothing.So they end up eval­u­at­ing things within the at­ten­tion span and in­tel­lec­tual depth of an amoeba.

Google Drive is live, com­pletely re­places Google Docs. Don’t call it a Drop­box killer.
It’s been an in­ter­est­ing few days around the tech world, with the im­mi­nent launch of Google Drive loom­ing large. But now the ser­vice is live at https://drive.google.com/start so get …