The Google Prophecy

Busi­nesses rely on SEO to fill their sites with vis­i­tors, and their sales fun­nel with leads.

The com­mon be­lief is that SEO has be­come harder, es­pe­cially af­ter Panda and Pen­guin, but that you can still make it to the top of SERPs , sim­ply by work­ing harder.

Every time Google makes SEO harder, you work harder – and up to the top you rise.

That’s a fa­tal er­ror of judg­ment, and many will find out the hard way.

It’s a fa­tal er­ror be­cause a few years from now there won’t be any SERPs as we know them today.

Read that prophecy again:

A few years from now there won’t be any search en­gine re­sults pages as we know them today.

You may not be­lieve this right now, but it will hap­pen anyway.

The sun doesn’t need you to be­lieve that it’s the cen­ter of the so­lar sys­tem. It won’t move a bit if you want it to re­volve around earth.

And Google won’t keep search as it was be­cause you want it to.

That’s why the ques­tion ‚How do I stay at the top of SERPs?‘ is the wrong question.

The right ques­tion is:

„Where do I get my traf­fic from, when Google STOPS send­ing peo­ple to my web site.“

The new goal isn’t vis­i­bil­ity in search, the new goal is vis­i­bil­ity on the web and beyond.

Those who un­der­stand this early enough will not only sur­vive, they will do well.

Oth­ers will weep.