Google’s Vi­sion for Google Plus

This is the best pre­sen­ta­tion of what g+ is meant to be that I’ve seen lately. 

For­tu­nately in­te­viewer +Rafe Needle­man is giv­ing +Vic Gun­do­tra and +Bradley Horowitz enough space to give us their view of g+, in­stead of ham­mer­ing the com­mon misconceptions. 

As I’ve said be­fore, g+ is much big­ger than the ‘Face­book cloning’ the main­stream press is fo­cus­ing on. 

[ Side­note: Yes, Google is still avoid­ing the ques­tion of plus.google.com us­age. I be­lieve this adds to the pub­lic im­pres­sion that g+ is a fail­ure more than any­thing else, but that’s Google’s choice in fa­vor of the big­ger pic­ture. ]

1. As a user - I’m thrilled about the in­te­grated ex­pe­ri­ence; and we’re still only at the be­gin­ning of it.
2. As an au­thor, biz owner, and mar­keter - I’m thrilled about get­ting a plat­form that spreads over lots of Google’s prop­er­ties, con­nect­ing me to my cir­cles across all those prop­er­ties. (Google prop­erty = lots of peo­ple)
3. And think­ing in Google’s shoes for a mo­ment - I’m thrilled about the scope of this project, that in the end will make users spend more time in the Google­verse, make them more con­nected to the brand, plus adding a few com­mer­cial ben­e­fits on the side of data, ad­ver­tis­ing etc. 

I don’t like every­thing Google is do­ing, but g+ is a great con­cept, in idea as well as in implementation.

Now, take a few min­utes to watch +CNET ‘s video be­low.
#google­plus #ibmm