Great step-by-step strat­egy for con­tent marketing

  #ibmm #con­tent­mar­ket­ing  

Re­shared post from +Mar­tin Jones

Great ar­ti­cle. Every­one knows that con­tent mar­ket­ing is the “new” mar­ket­ing ap­proach that all the cool kids are sup­posed to be do­ing.
Coca-Cola is do­ing it, Ikea is do­ing it, Copy­blog­ger has been do­ing and talk­ing about it for six years now, so it’s a no-brainer, right?
Ex­cept, uh­hhh, what is it ex­actly, again?

Em­bed­ded Link

The 10-Step Con­tent Mar­ket­ing Check­list | Copyblogger
Don’t try to rush to Step 10 of the check­list when Step 3 is still giv­ing you trouble.