Guest Blog­ging is­n’t Re­ally Free: It’s Huge Work but To­tally Worth It! [Free eBook]

There’s one thing about guest blog­ging many blog­gers don’t seem to understand:

Ac­cept­ing guest posts for the sake of free con­tent has got old…

Not that it was ever truly alive. I’ve never seen the rea­son for ac­cept­ing guest posts just for the sake of ac­cept­ing guest posts.

But many peo­ple man­aged to make a liv­ing on it: Get­ting unique con­tent and then earn­ing from ads.

To­day this tac­tic is­n’t work­ing and, more im­por­tantly, it’s risky (and useless).

Google is chas­ing and pun­ish­ing any tac­tics that fo­cus on short­cuts. If your site is made for ads and filled with noth­ing but thin guest posts, chances are, Google will dis­qual­ify you.

And chances are high

We live in the era when qual­ity is harder to fake; when search en­gines eval­u­ate user en­gage­ment and user ex­pe­ri­ence; when value is rewarded.

And guest post­ing is highly ef­fec­tive for that!

Imag­ine tak­ing over a tal­ented blog­ger to your site who will breathe some fresh air into it, write some cool con­tent with fresh in­sight and bring in his/her com­mu­nity to en­gage with your blog.

Search­ing for peo­ple like this is what makes guest blog­ging ef­fort worth it. As a guest post pub­lisher, you need to fo­cus on an ex­cited ex­pert or mini-celebrity who’ll help you share his/her ar­ti­cle hosted on your blog.

Of course, for that tal­ented per­son to be in­ter­ested in your blog, it must be nice-look­ing, in­ter­est­ing and valuable.

That’s how guest blog­ging is sup­posed to be help­ing to make the web bet­ter. That’s why guest blog­ging is the most so­cial con­tent mar­ket­ing tac­tic: You build con­tacts through plac­ing or writ­ing great content!

A guest post is­n’t a com­pleted task when you push „Pub­lish” but­ton: It’s a huge work of shar­ing, giv­ing your writ­ers more ex­po­sure, fol­low­ing up with them, invit­ing them back to your site and fig­ur­ing out more ways to col­lab­o­rate with your com­mu­nity of guest contributors.

It’s the only way to make it work!

That’s what I am ex­plain­ing in my book: The real value of guest blog­ging you don’t want to be missed! 

About the au­thor: I am Ann Smarty, owner of MyBlogGuest.com. I wrote the guest blog­ging eBook which is a col­lec­tion of my tu­to­ri­als and case stud­ies.