How +Klout, Kred & Co

How +Klout, Kred & Co. de­liver sur­pris­ing in­sights for business

De­spite the in­dus­try be­ing in its in­fancy - and get­ting lots of crit­i­cism for that - I’m fas­ci­nated by the idea of so­cial me­dia in­flu­ence measurement.

+markschae­fer, as far as I know, wrote the very first book on the topic of so­cial me­dia in­flu­ence, and he fre­quently cov­ers #so­cialscor­ing on his blog. (He’s on g+, no idea why he’s not get­ting linked in my mention.)

Here’s a brand new blog post, show­ing a real life ex­am­ple how com­pa­nies can get in­sights from so­cial me­dia measurement.

Us­ing Klout and so­cial scor­ing for sales and mar­ket­ing teams
Can you use Klout to help the ef­fec­tive­ness of your sales and mar­ket­ing teams? Here’s a test case.