How To Add A Dig­i­tal Spe­cial­ist To Your Mar­ket­ing Team

Com­pa­nies are be­gin­ning to re­alise how im­por­tant in­bound mar­ket­ing can be to their busi­ness and re­con­sid­er­ing their strate­gies with this in mind.

Higher qual­ity leads can be found this way and the only strat­egy to guar­an­tee your in­bound mar­ket­ing team will suc­ceed is through high qual­ity, go-get­t­ing tal­ent. Your staff need to be in it for the long run and have your support.

A dig­i­tal mar­ket­ing spe­cial­ist in your mar­ket­ing team is es­sen­tial to your in­bound mar­ket­ing strat­egy and most small to medium busi­nesses can man­age with one, tal­ented ‘util­ity’ staff mem­ber who acts in this role.

This type of in­di­vid­ual is like gold dust and if you want to grow your busi­ness it is es­sen­tial you let an ex­pert take over the mar­ket­ing aspect.

The most im­por­tant qual­ity in any dig­i­tal mar­ket­ing spe­cial­ist is their ca­pac­ity to learn and use new tac­tics. They need to be a gen­er­al­ist in as much as they have ex­pe­ri­ence across dif­fer­ent ar­eas of dig­i­tal mar­ket­ing and this takes lots of knowl­edge in the field.

Dig­i­tal Mar­ket­ing Skills

Be­low are some of the key skills you should ex­pect from your dig­i­tal mar­ket­ing specialist.

Con­tent Creation

Your cho­sen spe­cial­ist should have ex­pe­ri­ence of blog­ging or per­haps cor­po­rate com­mu­ni­ca­tions work. Cre­at­ing con­tent is es­sen­tial to a dig­i­tal marketer’s role so you need to be sure they have the ca­pac­ity to do it.

Dig­i­tal Awareness

Your cho­sen spe­cial­ist should have height­ened dig­i­tal aware­ness. They should be aware of and able to use the in­ter­net for busi­ness pur­poses effectively.

Per­sonal us­age is also a good in­di­ca­tor of their un­der­stand­ing so if they have a per­sonal blog, Face­book or Twit­ter ac­count this can be a good sign.

In­nate Creativity

You’ll be very lucky if you find a graphic de­signer who dou­bles up a copy­writer and an­a­lyt­ics spe­cial­ist but some aware­ness of all is es­pe­cially great. You might be able to find some­one who can put to­gether lo­gos as well as cre­ate text-based content.

A cre­ative eye can be enough to en­sure they can ad­e­quately pro­vide for your business.

An­a­lyt­ics Understanding

If you can find some­one who is deeply en­gaged in the study and un­der­stand­ing of an­a­lyt­ics and their re­lated re­sults, great but this again is un­likely. How­ever, it is es­sen­tial your dig­i­tal spe­cial­ist has a work­ing knowl­edge of the mar­ket­ing fun­nel and knows which ques­tions to ask to get the right answers.

They should also be com­fort­able track­ing and mon­i­tor­ing and util­is­ing tools such as Google An­a­lyt­ics and Mi­crosoft Excel.

Cam­paign Proficiency

Ide­ally your dig­i­tal mar­ket­ing spe­cial­ist will have al­ready run a num­ber of mar­ket­ing cam­paigns across dif­fer­ent chan­nels. This could mean they’re used to run­ning e-mail and call cam­paigns or even larger event-based versions.

You need to en­sure your cho­sen spe­cial­ist has a clear un­der­stand­ing of the de­vel­op­ment and pro­duc­tion of a win­ning cam­paign and how each piece plays a key role in the sole aim of the process.

Adding a dig­i­tal spe­cial­ist to your mar­ket­ing team will pay div­i­dends very quickly. They will be worth the in­vest­ment and can make all the dif­fer­ence to the func­tion­ing and suc­cess of your strate­gies. Find­ing the right per­son for the job de­pends upon the right cri­te­ria and any per­sonal con­di­tions rel­e­vant to your brand.