IM Strat­egy (5) – Email Marketing

In­ter­net Mar­ket­ing Strat­egy, Part 5 of 7

Now that you have gone through all of this work in step 1 and 2, you still do not have a profit in hand.

Why not?

Be­cause the step that will gen­er­ate the ac­tual sales and profit is the third and fi­nal step in your in­ter­net mar­ket­ing plan.

You’ve ar­rived at the most im­por­tant step in our strat­egy - you’re fi­nally go­ing to send out your email mar­ket­ing message.

Here’s your in­ter­net mar­ket­ing strat­egy in a nutshell:

  1. Po­ten­tial cus­tomers find you, your prod­ucts or ser­vices on the web.
  2. They al­low you to con­tact them and send them emails.
  3. You pro­vide them with in­for­ma­tion they can use and ben­e­fit from, through email, and keep your busi­ness in front of them all the time. (To­day’s topic.)

Now, you will take the in­for­ma­tion and re­sources that you have worked so hard to de­velop and make them into some­thing that’s go­ing to turn a profit for you.

Keep in mind that while this process may seem like it is long and has a lot of work to it,

  • you are go­ing to au­to­mate much of it,
  • and sec­ondly, you are go­ing to do all three things at one time.

This way, you are likely to start mak­ing money from in­ter­net mar­ket­ing right from the be­gin­ning of start­ing the process.

Your Email Mar­ket­ing Plan

As part of the process of us­ing the per­mis­sions given to you by those who have vis­ited your web­site, you will need an email mar­ket­ing plan.

The plan is quite spe­cific. You need to send emails to those who are on your list that al­low them to gain some­thing and learn something.

You’re plan should lay out a se­ries of emails cov­er­ing in­ter­est­ing top­ics for your read­ers. For ex­am­ple you could plan to send out 1 email per week and write down sev­eral top­ics to cover a few weeks in advance.

In this form of in­ter­net mar­ket­ing, you are at­tract­ing peo­ple to your web­site by 

  1. Telling them some­thing im­por­tant. They think, „Hey, this is great. This is just what I need.”
  2. They then head over to your web­site from the link posted in the email.
  3. They can then make a pur­chase from you or do what you wish for them to do.

To make sure this hap­pens, you need to send emails are well re­ceived and that have the best in­for­ma­tion they can of­fer to the reader. This way, they are most likely to visit your website.

Still un­sure of what you can do with your emails? Here are a few ideas to work with.

What To Send In Your Mar­ket­ing Emails

  • Share in­for­ma­tion on the topic re­lated to your web­site, your prod­ucts and services.
  • Share a good book, in­for­ma­tional prod­uct or other item that in some way re­lates to your busi­ness indirectly.
  • Share live event in­for­ma­tion. Per­haps you are do­ing an ed­u­ca­tional sem­i­nar or a web cast, and want to in­vite your read­ers to come to your web­site to attend.
  • Per­haps you are run­ning a sale and you wish to pro­vide your read­ers with in­for­ma­tion re­gard­ing it.
  • Per­haps you are pro­vid­ing some recorded train­ings and want to share the de­tails with your list.
  • En­cour­age them to send you feed­back and questions.
  • An­swer ques­tions you re­ceive in fu­ture emails to your list.

In­ter­net mar­ket­ing is only as suc­cess­ful as you make it. 

There­fore, if you in­vest a lit­tle time in it, es­pe­cially in writ­ing these emails, chances are good you will get good prof­its from it. Take your time to pro­duce a qual­ity, highly ef­fec­tive email that is sent to your readers.

That’s it for to­day’s ar­ti­cle. To­mor­row you’ll dis­cover the 5 most crit­i­cal guide­lines for suc­cess­ful emails.