Are You Mak­ing This Costly Mis­take On Your Busi­ness Web Site?

Here’s a short tip help­ing you to iden­tify one of the most costly web site mistakes.

Take a look at the cur­rent ar­ti­cles on your busi­ness web site.

• Are they in­ter­est­ing for your prospects and cus­tomers? For peo­ple who are look­ing for a new ven­dor in your industry?
• Or is your web site ac­tu­ally more in­ter­est­ing for your peers, i.e. your competitors?

In my own in­dus­try I see it again and again:

• A web de­signer pub­lishes in-depth ar­ti­cles about HTML, CSS, and web de­sign. It earns him re­spect from his peers, but dri­ves away clients.
• An agency for search en­gine op­ti­miza­tion is hav­ing so­phis­ti­cated dis­cus­sions with other SEO ex­perts on their web site. Un­der­stand­ing the top­ics re­quires an in­tense SEO knowledge.
• A pro­gram­mer uses his web site to pub­lish PHP source code  and plu­g­ins he’s writ­ten. For an av­er­age client it’s as con­fus­ing as quan­tum physics.

There’s a place for com­mu­ni­cat­ing with other ex­perts in your in­dus­try – but it‘s not your cus­tomer fac­ing busi­ness web site.

Each and every piece of con­tent on your site should be writ­ten with the av­er­age cus­tomer in mind. If you find that’s not the case right now, con­sider a clean-up and re-launch of your site.