The Per­fect Start­ing Point For Your In­ter­net Business

Have you been build­ing an in­ter­net busi­ness, but it isn’t as suc­cess­ful as you’d like?

Then take a mo­ment and read this article.

The in­tended ef­fect: Com­plete freedom. 

The side ef­fect: You STOP wast­ing months or years of ex­per­i­ment­ing with busi­ness op­por­tu­ni­ties be­fore you fi­nally succeed.

Many peo­ple start their own busi­ness to gain free­dom and con­trol over their life.

If this is your mo­tive to build a busi­ness, then it’s called a lifestyle busi­ness.

To­day a lifestyle busi­ness can be built, eas­ier than ever be­fore in his­tory, through the in­ter­net, by cre­at­ing an in­ter­net business. 

So, they say:

• An in­ter­net busi­ness will bring you good money. Maybe more money than your day job.
• It will give you the free­dom of work­ing when and where you want.
• It will give you the power of liv­ing (and work­ing) on your own terms.

Sounds good to you?

Well, for MANY gain­ing riches and free­dom through an in­ter­net busi­ness is in­deed a sexy proposition.

But MANY try, and FEW succeed.

Why is that so?

Let me tell you this: it’s re­ally EASY to make money online. 

BUT…

… but at the same time it’s not likely that you (or any­one else) suc­ceed right from the start. It’s pos­si­ble, but not likely.

Very few are won­der boys or won­der girls who be­come an overnight success.

Break­ing NEWS: These de­tours in busi­ness WILL cost you many years and tens of thou­sands of dol­lars. And they’ll hap­pen, like it or not…

• You’ll find out (through your own hard work and ex­pe­ri­ence), that a lot of things sim­ply don’t work. Even if oth­ers told you they would, they don’t.
• You’ll prob­a­bly spend some time (weeks, months, years) fig­ur­ing out what you re­ally want. What busi­ness is right for you?
• You’ll start projects, that in the end you will want to drop.
• You’ll be stopped dead in your tracks by un­ex­pected obstacles.
• You’ll waste your money on fraud­u­lent busi­ness op­por­tu­ni­ties and stu­pid people.
• You’ll spend time learn­ing things that you never knew you’d have to learn.
• You’ll cre­ate prod­ucts and ser­vices that turn out to be a com­plete waste of time and money, ex­cept for the ex­pe­ri­ence gained.
• You’ll cre­ate beau­ti­ful things, only to find out that no one is interested.

The busi­ness op­por­tu­nity pro­mot­ers didn’t tell you that; did they?

But do you see how this will cost many years and thou­sands of dollars?

This is Part 1 of a 9-part ar­ti­cle se­ries that will ex­plore how to cre­ate com­plete free­dom through build­ing your own in­ter­net business. 

It’s meant to give you short cuts.

What I’m writ­ing to you in this se­ries is not writ­ten hastily. It’s not a quickie article.

It’s the essence of what I learned in 23 years of business. 

• It will save you months, years even, in get­ting where you want.
• It will lever­age suc­cess­ful prin­ci­ples; you’ll earn more money quicker.

Read­ing this se­ries will not save you from gain­ing your own ex­pe­ri­ence; it will not spare you from do­ing the work.

Read­ing this se­ries will open your eyes about the hid­den suc­cess fac­tors in in­ter­net marketing.

• You’ll see how to avoid the pitfalls,
• how to save time and money,
• how to grow a busi­ness that fits to your dreams.

Your start­ing point today?

Un­cover the INNER pur­pose of your in­ter­net business!

(You’re al­ready guess­ing there must be an OUTER pur­pose too…)

By ‘in­ner pur­pose’ I sim­ply mean: What the busi­ness is meant to do for you.

It looks like soft talk at first, but defin­ing the in­ner purpose:

1. Will help you set­ting up your busi­ness efficiently.
2. Will pre­vent you from los­ing one or two years every time your busi­ness is go­ing off track.

The in­ner pur­pose is a de­scrip­tion of what the busi­ness is meant to do for you, the busi­ness owner. It’s defin­ing the free­dom you want to achieve.

Each per­son has their own set of rea­sons to do the job or busi­ness they’re doing.

• How does work­ing in the com­fort of your own home and spend­ing more time with your fam­ily sound?
• How does earn­ing more money than in your day job sound? Some work only for money and for what money can buy.

• Some don’t care about money at all. They care about hav­ing lots of free time, or work­ing while trav­el­ing the world, or do­ing work they love to do.

Take a few min­utes to be­come clear and make a firm de­ci­sion about the ‘in­ner pur­pose’ of your business.

Does any of these ‘rea­sons why’ ap­ply to you?

• I want to be my own boss, feel­ing em­pow­ered in­stead of be­ing a cog.
• I want to cre­ate things, turn ideas into reality.
• I want to choose my own work­ing hours.
• I want to work less and spend more time with my family.
• I want to work more, and be­come in­sanely rich.
• I want to ex­plore the world and to take my busi­ness with me.
• I want to work from the com­fort of my own home.
• I want enough cash to ful­fill my dreams.
• I want enough cash to make my loved ones happy.
• I want enough cash to make a dif­fer­ence in the world.
• => Your idea here…

First, find out why you’re re­ally do­ing your business. 

Don’t just say ‘yes’ to all the nice ideas listed above. In­stead be very specific.

1. What is the over­all goal of your business?
2. What is it meant to en­able in your life?
3. How you know you achieved it?
4. What will change in your live?

Next, eval­u­ate how your cur­rent busi­ness model fits your business’s in­ner pur­pose, and how to re-think your business. 

If you don’t want to lose years, you need to be­come ab­solutely clear about how to setup your busi­ness to meet its in­ner purpose.

Ex­am­ple: For me the in­ner pur­pose of mov­ing my busi­ness from of­fline to on­line was that I wanted to travel the world. More pre­cisely: I wanted to es­cape the icy Ger­man win­ter. I feel much bet­ter in sunny climate. :-)

When I made ‘trav­el­ing’ to be the in­ner pur­pose for my busi­ness, it had mas­sive im­pact on how to setup my business.

I had to change everything.

Ten years back I had a real of­fice with real lo­cal staff and the op­tion to work for lo­cal clients.

But now I can com­pletely for­get about that, be­cause I’m away most of the time.

So my goal ‘trav­el­ing’ came with a price in how I run my business:

• Work­ing with lo­cal stuff is much more ef­fi­cient than out­sourc­ing all over the world. But for me it isn’t an op­tion. So I have to ac­cept less ef­fi­cient work with free­lancers far away from me.
• Work­ing with my team in my of­fice was more fun, com­pared to work­ing alone all the time.
• I can’t ac­cept lo­cal clients who might have big bud­gets, but would re­quire me to show up for meet­ings. In­stead I had to set up other ways to find clients and run the cus­tomer projects 100% online.
• In­stead of tak­ing phone calls my­self, I had to hire a lo­cal tele­phone ser­vice to take calls for my business.

I had to fig­ure out these things be­fore I could start liv­ing the dream. But at first, when you con­ceive your dream, you don’t re­ally think about it that way.

And if you don’t, you’re los­ing pre­cious time.

There are many other im­pli­ca­tions, de­pend­ing on your per­sonal goals, on your business’s in­ner purpose.

That’s why you need to be clear about your pri­mary goals.

You need to match your busi­ness model to your goals.

Rea­son #2 why you need to firmly de­cide the in­ner pur­pose for your business.

Have you ever been in a rut? I’m sure you know what I mean. It’s some­thing that hap­pens un­no­ticed at first. Many ex­pe­ri­ence it in their relationship.

But it hap­pens in busi­ness too.

In the be­gin­ning you start out with a clear goal in mind.

Then over the years the busi­ness takes a cer­tain di­rec­tion. You move along with that course, and your every­day de­ci­sions are not in line with your orig­i­nal goals anymore.

But you don’t no­tice – un­til you sud­denly feel un­happy, with­out even know­ing why.

Ex­am­ple: Let’s say your busi­ness is go­ing through a phase of fi­nan­cial pressure. 

To make some quick money you launch a new ser­vice. It works, and the new ser­vice helps you raise the money to keep the busi­ness healthy.

Two years later you’re still do­ing that ser­vice, it has be­come your main source of in­come … and sud­denly, one day you won­der why you feel so un­happy and bored all the time.

That’s be­cause this spe­cific ser­vice wasn’t in line with your ini­tial goals.

It be­came a part of your busi­ness quite nat­u­rally by the flow of events over time. You didn’t re­ally no­tice it wasn’t in line with your orig­i­nal purpose.

But there you are, do­ing some­thing you re­ally didn’t plan to do – with dire consequences.

1. You can eas­ily lose one or two years when some­thing like that happens.

1. Plus, once you no­tice you’re on a de­tour, you might need sev­eral months to re­build the busi­ness to go where you want to go.

Know­ing the pri­mary pur­pose very con­sciously makes it eas­ier to no­tice when you’re on a detour.

The in­ner pur­pose of your busi­ness is your dri­ving force, it shapes your busi­ness model, and it’s the guide­line to fre­quently check if you’re go­ing into the right direction.

To­day, you have a choice. Yes! You have al­ways been given a set of choices, but thanks to the in­ter­net, the pos­si­bil­i­ties are un­de­ni­ably limitless!

An in­ter­net busi­ness can be the start of your every dream’s reality.

Your start­ing point?

An­swer these questions…

1. What is your busi­ness meant to en­able in your life?
2. How will this shape your busi­ness model?
3. How can you keep track (over the months and years) you’re still mov­ing in the right direction?

=> An­swer these ques­tions for your­self NOW, not later.

It takes only 2 or 3 min­utes. Af­ter all, you know the an­swers al­ready. You just need to make them 100% con­scious and very specific.

I told you a lit­tle about my busi­ness, dri­ven by the in­ner pur­pose of me trav­el­ing the world.

Where are you go­ing? What’s your mo­ti­va­tion? What’s the in­ner pur­pose of your business?

If you like, tell me about it, the com­ment sec­tion is wide open for you…