What To Post & Not To Post On In­sta­gram For Business

When peo­ple first sign up for In­sta­gram they may not know ex­actly how to use In­sta­gram. 

Even though the app is easy to use, there are some things that are done that are not ap­pro­pri­ate and that can ac­tu­ally lose fol­low­ers rather than gain­ing more. 

If you are start­ing your own In­sta­gram ac­count for your busi­ness, the con­tent is even more im­por­tant than it would be for a per­sonal ac­count but some of the rules are the same. 

Be­low are some tips for post­ing pho­tos on In­sta­gram that will get more peo­ple fol­low­ing you. 

The Truth about Food

While it is al­right to post pho­tos that show food, you don’t want these to be the only types of pho­tos you have on your ac­count.  It seems like every­one is post­ing their lat­est culi­nary cre­ation and these pho­tos can get quite boring. 

Un­less you run a restau­rant where you want to pro­mote your spe­cials, then leave the food posts off of your time­line.  No­body re­ally cares what you had for lunch and how it tastes.  These posts are in no way rel­e­vant to your brand ei­ther, un­less again, your brand is food and then you re­ally have no choice.

Con­tro­ver­sial Photos

While con­tro­versy does sell, you may want to limit the num­ber of these types of pho­tos be­cause you could lose fol­low­ers.  Not every­one is go­ing to agree with your stance so you need to re­main neu­tral on the controversy. 

Only post pho­tos that of­fer your view­ers a look at your brand or the in­ner work­ings of your busi­ness.  Pho­tos of em­ploy­ees in ac­tion are great and you also post pho­tos of your em­ploy­ees at a char­ity or other type of event. 

Leave the con­tro­versy for you own pri­vate In­sta­gram ac­count and stay light and on topic for your busi­ness one. 

What You Should Post

What you re­ally should be post­ing are

• pho­tos of your prod­ucts and brand to let your view­ers see what you have to offer. 
• You can post pho­tos of your em­ploy­ees at events and other places. 
• Be­hind the scenes pho­tos at work are also a great way to show your view­ers the in­ti­mate side of your business. 
• You can also post hu­mor­ous pho­tos to show your funny side and most peo­ple en­joy a good laugh and will like and share these types of pho­tos most often. 
• Fi­nally, you ask your fans to post pho­tos of them us­ing your prod­ucts in real life situations.

In­sta­gram is a great mar­ket­ing tool for busi­nesses but if you do not know how to post the right pho­tos then you are sim­ply los­ing out.  You should never post pho­tos that would be con­sid­ered con­tro­ver­sial in na­ture and al­ways post pos­i­tive or funny pic­tures of your brands and em­ploy­ees.  Fi­nally, do not make the mis­take of post­ing every sin­gle meal you cook or eat no­body re­ally cares. 

If you fol­low these tips then you should not have any trou­ble gain­ing and keep­ing fol­low­ers on your In­sta­gram account.