Should You Put Prices On Your Web Site?
Whether your web site reveals your pricing or not will make a huge difference in how many inquiries you get, and what kind of people will contact you.
Most business owners reject the idea of publishing prices on their web site.
There are two reasons for not publishing prices I hear most often:
- I don’t want my competition to know my pricing.
- I might lose customers who don’t contact me because they find my prices too high.
Regarding #1 my take is that the competition can easily find out your pricing anyway. It takes five minutes to email you an inquiry, and you’ll happily send them back your prices.
Regarding #2 I understand the business owner wants to get in contact with the prospect and sell benefits before revealing the price. That’s a valid sales strategy. I’m simply too lazy to do that. I let my web site do the work. :-)
For my web agency I have been publishing my prices since 2003. Here’s why:
1. Publishing prices pre-qualifies your prospects. I found that lots of people expect to get services for less than what I’m asking. By publishing my prices upfront I don’t have to deal with their inquiries. It saves me tons of time.
I’m happy if those who expect a custom web site for $ 50.00 don’t even bother to ask me.
2. Showing prices on your site builds trust. Imagine your prospect is browsing your site and several competitor web sites. Your site is showing prices, but your competitors make the prospect jumping through hoops to get a quote.
It’s most likely that the prospect is more drawn to the site that offers all relevant information.
I buy quite a lot of stuff and services online, but I usually pass offers where the service provider wants me to ‘get in touch with a sales rep.’ The mere fact that they don’t trust me enough to quote their price without a sales rep at hand turns me off.
The decision is yours.
It won’t make or break your business, but it’s a convenient way to filter with how many people and with who you’ll have to deal personally.