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Re-In­­ven­t­ing Your­self, Re-In­­ven­t­ing Your Business

Tadaaa! Wel­come to the new RalfSkirr.com. I’ve re­placed the old sta­tic site with a new Word­Press based site. And added a new Blog. Here we go…

Cre­at­ing a new site for your busi­ness is a chance to re-think what your busi­ness stands for.

Take a look at your cur­rent web site.

  • How are you pre­sent­ing your­self and your biz?
  • What are you selling?
  • Who do you talk to?

Is this still who you want to be, what you want to do, and who you want to work with?

If not, why not re-in­­vent your­self and your business?

For the past 10 years my sites (es­pe­cially my Ger­man sites) have been fo­cused on get­ting clients for my web agency.

I and my team build web sites. As a re­sult most of our clients pri­mar­ily see me as a tech­ni­cal so­lu­tion provider. We of­ten get con­tracts from clients who aren’t re­ally in­ter­ested in mak­ing busi­ness with their web site.

They’re just mak­ing a site be­cause a biz needs to have one. They don’t put any work into prepar­ing their site, and they never put a minute of work into it once it’s online.

That’s not how I see my­self, though.

  • There’s no value in build­ing sites for peo­ple who don’t even be­lieve the site will con­tribute to their business.
  • Or for peo­ple who hope to get new biz from their site, but never lift a fin­ger af­ter their site is launched.

That’s why I’ve de­cided to shift my fo­cus on con­sult­ing for on­line en­tre­pre­neurs (they ARE in­ter­ested in mak­ing money from their site), and to tar­get my web agency specif­i­cally to peo­ple who are in the in­ter­net mar­ket­ing game for real.

It’s about turn­ing a mean­ing­less busi­ness into one that makes a difference.

I’m re-in­­ven­t­ing my­self, and re-in­­ven­t­ing how the world sees me and my biz. My new web site will re­flect this.

You don’t need a new web site to re-in­­vent your­self and biz.

All it takes is a mo­ment to think about this question:

Is the cur­rent state of your biz still who you want to be, what you want to do, and who you want to work with?