The Secret About Social Media Engagement
Today I’m debunking a piece of sweet social media advice that simply doesn’t work as promised.
The holy grail, they say, of social media marketing is engagement.
You want your stuff to get noticed, liked, and shared.
After all, zero engagement is zero encouragement, isn’t it?
Then they say, to get noticed, to get engagement, you need to consistently…
Post Great Content!
That speaks to the goodness in your heart. Be a giver. Provide value. And people will flock to you and love you.
Well, I tried.
Didn’t work.
;-)
The truth is: you can post great content 24⁄7, and no one will ever look at it. Let alone like it, share it, or comment on it.
People aren’t interested in your awesome content.
Here’s the SECRET what EVERYONE on social media really is interested in:
me me me me me me me me me me me me me me me me me me me me me me me me me me look at me me me me me me me me me me me me me me me me me me like me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me follow me me me me me me me me me me me me me me me me me me share me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me talk about me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me
People start looking at you only after you’ve given them what they want.
When you comment on their great content, share their great content – suddenly they come visiting your profile and look at your content in reciprocity.
It’s ironic.
Yet, it makes total sense.
It’s not about content, it’s about networking.
The rule that works is:
Post great content. Then start engaging on other’s great content like crazy.
I tried.
Works every time!