For the average small business SEO isn’t a viable marketing option anymore.
It has been one of the cheapest ways to bring leads to your web site for about 10 years.
For those who didn’t take advantage, the window of opportunity has closed.
Google wants to END SEARCH by directly showing visitors what they are looking for.
Google rather keeps visitors on their own property instead of sending them to your web site. Search results pages are increasingly filled with Google generated content.
The technology to have a machine understand and answer search queries is in its infancy. Once Google’s artificial intelligence makes a quantum leap [minds immeasurably superior to ours], traditional search results will be history.
The web is dominated by a few large publishers who didn’t play a big role 10 years ago.
Google massively favors authority sites and news sites over small business sites.
A new web site [working on a small business budget] can’t catch up in a reasonable time frame. Or with a reasonable amount of work.
Content marketing for SEO is futile.
The amount of content published each day is insane. Making a dent in search based on adding even more content is a Sisyphean task.
The back links you hoped to generate with distributing content are under intense scrutiny by Google. [Slowly and surely they drew their plans against us.]
Whether a link will help your site or not has become unpredictable.
The SEO industry wiggles in frantic attempts to redefine itself and, by usurping content marketing, getting an even larger piece of the pie (which isn’t so tasty anymore). Small businesses will soon find that SEO agencies aren’t delivering on their promises as reliably as they once did.
That’s why, for the average small business, SEO isn’t a viable marketing option anymore.
Those hoping for free leads from Google will have to turn somewhere else.
Tomorrow we’ll mourn the death of another dear friend …