So­cial Pro­files To QR Codes: Mod­ern Day Ad­di­tions To Tra­di­tional Busi­ness Cards

Busi­ness cards are still a thriv­ing mar­ket­ing tool even in today’s tech­no­log­i­cal world. 

One rea­son why busi­ness cards are still ef­fec­tive is that they al­low you to quickly share con­tact de­tails with an­other per­son with­out hav­ing to stop your cur­rent con­ver­sa­tion. This en­ables you to con­tinue to ex­plain the ben­e­fits your busi­ness could pro­vide a po­ten­tial cus­tomer or client while still giv­ing them your per­ti­nent con­tact info.

How­ever, some new mod­ern day ad­di­tions to tra­di­tional busi­ness cards are mak­ing them even more ef­fec­tive mar­ket­ing tools. In­cor­po­rat­ing these fea­tures into your busi­ness card can help im­prove the suc­cess you see when us­ing them as a mar­ket­ing tool.

So­cial Profiles

While you will cer­tainly still want to list your phone num­ber, email ad­dress and busi­ness ad­dress on your busi­ness card, you should add your so­cial me­dia han­dles as well to in­form other peo­ple of your pro­files and make it easy for them to fol­low your ac­counts. The more peo­ple you have fol­low­ing your so­cial me­dia pro­files, the more ef­fec­tive they will be when us­ing them to mar­ket your business.

QR Codes

QR codes, or quick re­sponse code, are an­other mod­ern day ad­di­tion that many pro­fes­sion­als are adding to their busi­ness cards. A QR code is in essence a bar code that con­tains a lot more in­for­ma­tion than a stan­dard bar code. They can be scanned with a smart­phone to read the con­tents of that code. Many busi­nesses are plac­ing their con­tact in­for­ma­tion, along with other in­for­ma­tion about their busi­ness and ser­vices, within a QR code to al­low for more in­for­ma­tion to be stored on their card.

Also, with a QR code added to your busi­ness card, you al­low some­one the op­por­tu­nity to eas­ily trans­mit your con­tact info from a printed busi­ness card to their smart­phone with the click of a but­ton rather than hav­ing to type in all of your in­for­ma­tion man­u­ally. By scan­ning your QR code, some­one will be able to store your busi­ness in­for­ma­tion very eas­ily for fu­ture reference.

On­line Busi­ness Cards

In ad­di­tion to printed busi­ness cards, some pro­fes­sion­als are cre­at­ing on­line busi­ness cards to sup­ple­ment their phys­i­cal cards. If you have a QR code on your busi­ness card, you can in­clude a link to your on­line ver­sion which can con­tain a dig­i­tal port­fo­lio of your work or sim­ply ex­plain in greater de­tail what your busi­ness or com­pany can do for a po­ten­tial client.

Be­ing able to redi­rect some­one from your phys­i­cal busi­ness card to an on­line, dig­i­tal ver­sion that con­tains more in­for­ma­tion can be in­valu­able when try­ing to de­scribe ex­actly how your busi­ness can help a cus­tomer or client.

While phys­i­cal busi­ness cards are still very ef­fec­tive mar­ket­ing tools, there are some mod­ern day ad­di­tions you should con­sider adding to your cards to make them even more ef­fec­tive. Adding your so­cial me­dia han­dles, QR codes and a link to an on­line busi­ness card will al­low you to pro­vide po­ten­tial cus­tomers and clients with all of the im­por­tant con­tact in­for­ma­tion and in­for­ma­tion about your company’s ser­vices in a quick, con­cise manner.