Split Test­ing Your Way To Success!


How of­ten have you gone to a mar­ket­ing or copy­writ­ing fo­rum and heard some­one talk about split testing?

Peo­ple ask for sales let­ter re­views and ad­vice on how they should set up their site to be successful.

  • How does my head­line look?
  • Is this a good price to sell my product?
  • What kind of font should I use?
  • What’s the best end­ing digit for a price?
  • Should I send them to an opt-in page first, or send them straight to my sales letter?
  • Will a pic­ture of me help to add more cred­i­bil­ity and lead to more sales?
  • Should I use a header graphic?

And what’s the an­swer that mar­ket­ing vet­er­ans and novices alike al­ways give in response?

You guessed right!

“Test it.”

And while that an­swer is the right one for those types of questions, 

  • it’s amaz­ing to me how many peo­ple know about split test­ing and still don’t prac­tice what they preach.
  • Still oth­ers know they should test but have no idea how to do it properly.

I’m not an ex­pert on split test­ing. I’ve got­ten bet­ter at it with prac­tice, as will you. I’m also not an ex­pert in statistics.

The nice thing about split test­ing is that it doesn’t re­quire a lot of mar­ket­ing know-how to do it. Nei­ther do you have to be an ex­pert in „sta­tis­ti­cal math­e­mat­i­cal ex­per­i­ments”, or even soft­ware engineering.

Any­one with a few ba­sic tools and a solid un­der­stand­ing of the ba­sics can in­crease his prof­its us­ing split testing. 

Here the ‘ol cliché is true: it ain’t rocket science.

There is soft­ware avail­able for your web­site that will au­to­mate much of the split test­ing process, let­ting you con­cen­trate on the big picture.

The pur­pose of this ‘split test­ing’ cat­e­gory at in­ter­net busi­ness mas­ter­mind is to give you the big­ger pic­ture of split testing.

My split test­ing ar­ti­cles will ex­plain the sim­ple con­cepts for be­gin­ners, as well as giv­ing you in depth ideas if you have al­ready mas­tered the basics.

Once you get it, go out, get the tools, and sky­rocket your profits.