The 4 Ben­e­fits of Vi­ral Marketing

Com­pared to the ex­pense, the ben­e­fits of vi­ral mar­ket­ing are as­tro­nom­i­cal. I re­ally like you to un­der­stand how much you can get from a vi­ral campaign.

1. Mas­sive Vi­ral Traffic
Vi­ral mar­ket­ing is one of the many good sources of im­mense, re­cur­ring traf­fic. The very pur­pose of vi­ral mar­ket­ing is to reach out to as many web­site vis­i­tors as pos­si­ble. Examples:

• The sim­ple tell-a-friend script you use on your web­site is a form of vi­ral mar­ket­ing. A vis­i­tor sends a rec­om­men­da­tion to a few friends. Then some of these friends pass it to their group of peers. Ide­ally that cy­cle goes on and on.
• When you sub­mit ar­ti­cles to ar­ti­cle di­rec­to­ries for pub­lish­ing, you are also tak­ing ad­van­tage of the prin­ci­ples of vi­ral mar­ket­ing. It’s not only about hav­ing that ar­ti­cle show up in the ar­ti­cle di­rec­tory - that would­n’t be vi­ral. It’s about oth­ers pick­ing up your ar­ti­cle and pub­lish­ing it on their web sites and send­ing it to their lists.

These are just 2 ex­am­ples. Both will spread your mes­sage around and send fresh traf­fic to your site for years to come.

2. Higher Sales and Profits
If you have enor­mous traf­fic, your chance of strik­ing a sale is high. The more peo­ple brows­ing your prod­ucts, the more sales you will have. Plus, a lot of peo­ple these days buy only from web­sites that are di­rectly re­ferred to them by fam­i­lies and friends. So if your web­site hap­pens to be men­tioned in a tightly knit com­mu­nity, all of the peo­ple who be­long there are much more likely to buy from you than from your competition.

3. In­creased Pop­u­lar­ity and Authority
Vi­ral mar­ket­ing can vir­tu­ally make you or your web­site pop­u­lar overnight. Just imag­ine ten peo­ple talk­ing about your web­site, prod­uct, or ser­vice to ten of their friends. Now those ten peo­ple would talk to an­other ten of their friends. Your client base would be in­creas­ing by the ex­po­nents of 10 and you can’t help it.

4. Cost Ef­fec­tive, Al­most Free
With vi­ral mar­ket­ing, you re­ally don’t have to worry about ad­ver­tis­ing costs. Your ad­ver­tis­ers are the best in the world – and they are work­ing for you for free at that. A per­son who di­rectly sug­gests your prod­uct to a friend is the best form of ad­ver­tis­ing you can have. That beats the biggest ban­ner on the most pop­u­lar web­site in the world. A per­son is more likely to trust his friend rather than the ad he saw flick­er­ing on his com­puter screen.