The Se­cret To Cre­at­ing Cap­ti­vat­ing So­cial Me­dia Videos

We have all seen or shared a funny, enig­matic, weird or in­spi­ra­tional video on so­cial media.

The amount of im­ages cir­cu­lat­ing there seems to be in­creas­ing, videos are the cur­rent trend. But of course, not all the videos posted get the at­ten­tion or the “likes” they are in­tended to get.

So why is it that some of them com­pel au­di­ences and oth­ers don’t?

Al­though, it’s al­most im­pos­si­ble to pre­dict the video’s suc­cess on so­cial me­dia, there are a few steps that can help to cre­ate a cap­ti­vat­ing video on so­cial media.

Mes­mer­iz­ing Images

First of all, the cover im­age is that first im­pres­sion that draws our at­ten­tion. So make sure that cover im­age is ei­ther beau­ti­ful, ex­cel­lent, as­ton­ish­ing, or sim­ply en­chant­ing for some rea­son. The first im­age will def­i­nitely make the dif­fer­ence be­tween de­cid­ing to click play or to con­tinue scrolling the web­site. And don’t let the au­di­ence down with the rest of the images.

Time is Valuable

Sec­ond, re­mem­ber the phrase “keep it sim­ple”? Well for videos, we would say “Keep it short.” A cap­ti­vat­ing video on so­cial me­dia should­n’t be a film. It should­n’t have to trou­ble a busy per­son. Re­mem­ber most of the time, peo­ple ac­cess so­cial me­dia in a break to re­lax from their mul­ti­ple, stress­ful tasks.

Res­onate

Third, con­vey some­thing sig­nif­i­cant for peo­ple; say some­thing mean­ing­ful. That does­n’t mean com­pli­cated, nor tran­scen­den­tal. Lots of suc­cess­ful videos talk about day-to-day is­sues or even jokes.

So think about your au­di­ence and how you want them to re­act. Just think about the things that ap­peal or af­fect you in a per­sonal and emo­tional way. Those are prob­a­bly the same things that ap­peal and af­fect others.

Re­mem­ber peo­ple are more in­ter­ested in ideas than in products.

En­gage

En­gage your au­di­ence by ask­ing them a ques­tion as part of your video. Let them par­tic­i­pate es­pe­cially since they are ca­pa­ble of do­ing that through the so­cial me­dia. Let them even have a con­ver­sa­tion with you, with the peo­ple in­volved in the video or the rest of the au­di­ence. In­ter­ac­tion is key.

If your au­di­ence is en­gaged with your video, they will share it, post it, re­view it, etc.

Stand Out

So it’s not only about im­ages. It’s also about catchy ti­tles, clever com­ments, un­usual styles, cute and funny char­ac­ters. It’s about mak­ing peo­ple no­tice. Don’t keep your video av­er­age, so if every­one is post­ing videos about dogs, you should post one about gi­raffes. Un­ex­pect­ed­ness al­ways stands out.

Con­clu­sion

So­cial me­dia is the op­por­tu­nity to en­counter with hun­dreds of thou­sands, quickly and ef­fec­tively even with a very low cost video.

Cre­at­ing a video is no longer an is­sue; ex­cel­lent tech­nol­ogy is in our hands through an or­di­nary de­vice, as a cell phone. The re­al­ity is that peo­ple are not ex­pect­ing to see a su­per pro­duc­tion in their so­cial me­dia site. It is more of a mat­ter of what you are go­ing to com­mu­ni­cate and how you will do it.

So al­though cap­ti­vat­ing an au­di­ence is an un­known se­cret, it is worth the try. Some­times it re­quires post­ing it sev­eral times through lots of chan­nels, some­times it just de­pends on who shares it. Whichever the case you have the pos­si­bil­ity of mak­ing a vi­ral success.