The Sin­gle GREATEST In­ter­net Mar­ket­ing Secret

From Willie Craw­ford.

Dur­ing my 12 ¹⁄₂ years on­line I’ve heard nu­mer­ous peo­ple say „There are no se­crets in In­ter­net mar­ket­ing.” They say that pri­mar­ily be­cause they haven’t dis­cov­ered any that rad­i­cally changed their world.

I be­lieve that there are in­ter­net mar­ket­ing se­crets… things that the re­ally suc­cess­ful mar­keters know and do that av­er­age and fail­ing mar­keters don’t. Many of these can be read­ily ob­served, so while they are se­crets they’re not hidden.

Of­ten, it’s those things star­ing us right in the face that are the biggest keys to suc­cess. The key is that suc­cess­ful peo­ple don’t dis­count those things just be­cause they are obvious.

So, what IS the biggest se­cret, or key to on­line suc­cess, that I’ve dis­cov­ered in the past 12 ¹⁄₂ years?

It’s that peo­ple re­ally do buy from peo­ple that they know, like and trust.

They also do joint ven­tures with peo­ple that they know, like and trust.

The se­cret is that we all like to help „our friends.” That also means that the se­cret is to be a gen­uine friend.

The se­cret is that while you may be try­ing to reach as many cus­tomers as you can, if you don’t ac­tu­ally form some deep one-on-one re­la­tion­ships, your busi­ness prob­a­bly won’t grow very much.

In an email, a year ago, a well-known in­ter­net mar­keter pre­dicted a shake­out in the in­dus­try. His omi­nous warn­ing was that the key to your sur­vival would be to form strate­gic alliances.

Fast-for­ward a year, and an in­ter­net mar­ket­ing friend that I had cof­fee with re­cently com­mented with dis­dain on „the guru club.” Like many, this friend had no­ticed that un­less you are a mem­ber of that cir­cle, it’s very dif­fi­cult to get them to pro­mote one of your products.

A core group of top In­ter­net mar­keters has formed a strate­gic al­liance and do pro­mote mostly each oth­er’s prod­ucts. It’s not im­pos­si­ble for an „out­sider” to get a prod­uct pro­moted by them but it IS difficult.

What’s the so­lu­tion to that problem?

It’s re­ally quite sim­ple. You spend time get­ting to know a few like-minded In­ter­net mar­keters and you form you OWN „guru club” or „mas­ter­mind group” or just a group of mar­keters who share sim­i­lar val­ues. Then, you work to­gether on projects where appropriate.

That very con­cept is what caused me to start a mem­ber­ship web­site called „The In­ter­net Mar­ket­ing In­ner Cir­cle” back in 2006. I ac­tu­ally in­ter­viewed most of the top in­ter­net mar­keters of the day, ask­ing what their suc­cess se­crets were. I also asked them very bluntly, how does an un­known get to joint ven­ture with them.

Every sin­gle one of those very suc­cess­ful mar­keters in­di­cated that the key is to form a true re­la­tion­ship with them first. They all ad­mit­ted that, like most hu­mans, they pre­ferred help­ing their friends.

How do you REALLY get to know other on­line mar­keters anyway?

The sin­gle best way is to at­tend sem­i­nars or mas­ter­mind ses­sions with them. I’ve prob­a­bly at­tended over 50 In­ter­net mar­ket­ing sem­i­nars since 2002. De­cem­ber 2002 was when I at­tended my first one. That event com­pletely changed my In­ter­net mar­ket­ing path. I walked away from that sem­i­nar CONNECTED with Dr. Bob Sil­ber, Marty Fo­ley, Ra­mon Williamson, John Reese, Fred Gleeck, Jonathan Mizel, Frank Garon, and a few others.

Those in­di­vid­u­als all men­tored me, teach­ing me things that it would have taken me a very long time to dis­cover on my own. Many of them also did joint ven­tures with me… I co-cre­ated prod­ucts with many of them :-)

So, the se­cret is to get out and ac­tu­ally meet a few fel­low mar­keters face to face. Look a few peo­ple in the eye, and get a feel for whether or not they are the peo­ple that you’d like to form long-term busi­ness re­la­tion­ships with. Then fol­low-up with them and build those true relationships.

I’m host­ing the ideal gath­er­ing to get you started the week­end of March 27^th - 29^th, in Or­lando, Florida. I’m turn­ing 50 years old, and many of my friends will be gath­er­ing for a HUGE birth­day cel­e­bra­tion. A dozen of my friends, peo­ple like Stephen Pierce, Lynn Terry, and Mark Hen­dricks, will be ac­tu­ally teach­ing some of their se­crets for­mally… from the stage.

You are in­vited to this gath­er­ing where I will fa­cil­i­tate as many in­tro­duc­tions as practical.

You’ll leave that week­end know­ing sev­eral hun­dred on­line mar­keters, and more im­por­tantly, sev­eral hun­dred on­line mar­keters will know you.

If you don’t ap­pre­ci­ate the power of that, let me share that when busy peo­ple don’t know you, it’s dif­fi­cult just get­ting their at­ten­tion. When they re­ally KNOW you, your emails jump out at them in their in­boxes, and they hap­pily read them.

Is­n’t that true of how you read emails. Don’t you read those from your friends with a smile on your face?

So, to har­ness „The Sin­gle GREATEST In­ter­net Mar­ket­ing Se­cret” RSVP for my birth­day bash now at: https://WillieCrawford.com/BirthdayBash/

It’s only a week away, and we’re try­ing to get a fi­nal count to plan for a roast among other things. Go ahead and sign up now: https://WillieCrawford.com/BirthdayBash/

I’ll see you in Or­lando. Bring busi­ness cards, a dig­i­tal cam­era, and your projects. Come pre­pared to form some true busi­ness relationships :-)

Willie Craw­ford has been help­ing oth­ers build suc­cess­ful in­ter­net busi­nesses since 1996. Many of to­day’s lead­ing mar­keters are his stu­dents. Tap into their col­lec­tive wis­dom and friend­ship at https://WillieCrawford.com/BirthdayBash/

To help you suc­ceed Willie has cre­ated The In­ter­net Mar­ket­ing In­ner Cir­cle, a mem­ber­ship site where he fre­quently brain­storms so­lu­tions to prob­lems such as those dis­cussed in this ar­ti­cle. Join that dis­cus­sion for your suc­cess at TheIn­ter­net­Mar­ketingIn­ner­cir­cle.