The Truth About Web­site Traf­fic Generation

From Willie Craw­ford.

With­out traf­fic to your web­sites you have no customers.

With­out cus­tomers, you have no sales, and re­ally aren’t in business.

So the ques­tion be­comes, „What re­ally works in gen­er­at­ing web­site traf­fic?” Let’s look closely at a few proven method. 

1) An email newslet­ter is a quick way to gen­er­ate re­peat traf­fic, but build­ing a list takes time. There is a pop­u­lar say­ing in the In­ter­net mar­ket­ing com­mu­nity - „The money is in the list.” That’s a true state­ment. With a re­spon­sive list, you can gen­er­ate sales with the click of a button.

If you are not build­ing a list right now, then you should start. Of­fer an email newslet­ter or a free ebook or piece of soft­ware to get peo­ple onto your list. Then fol­low-up with them, de­liv­er­ing valu­able in­for­ma­tion, and when you of­fer them prod­ucts, they will buy.

If you are rel­a­tively new to list-build­ing, I rec­om­mend that you start out by con­tribut­ing one of your ebooks to a free list-build­ing give­away. You can find cur­rent ones which are free to join at: https://FireSaleLegend.com/blog/

2) Pay per click pro­grams (such as Google Ad­Words) can gen­er­ate im­me­di­ate traf­fic, but if it does­n’t con­vert, you can waste a lot of money. As soon as you set up your pay per click ac­count, and set up a cam­paign, you can start to see traf­fic within min­utes. The prob­lem is that, de­pend­ing upon your niche, each click could cost you sev­eral dollars.

You pay for each vis­i­tor, and there’s no guar­an­tee that any of them will buy anything! 

3) Joint ven­tures are a risk-free way to gen­er­ate tons of quick, qual­ity traf­fic, but it takes time and lots of ef­fort to build joint ven­ture re­la­tion­ships. Most on­line mar­keters that I know pre­fer deal­ing with friends, or peo­ple that they ac­tu­ally know, like, and trust. Build­ing those re­la­tion­ships takes time and a con­certed effort.

That’s not to say that you should­n’t use joint ven­tures to drive traf­fic to your of­fers, you just need to start build­ing those re­la­tion­ships to­day. A good place to start is The In­ter­net Mar­ket­ing In­ner Circle.

The In­ter­net Mar­ket­ing In­ner Cir­cle is a com­mu­nity that I started back in 2006 as a place for peo­ple from nu­mer­ous niches and ex­pe­ri­ence lev­els to work to­gether. It’s a place where mem­bers brain­storm, do joint ven­tures, coach/mentor each other, and even jointly cre­ate products.

Mem­bers of The In­ter­net Mar­ket­ing In­ner Cir­cle also get a free Gold Mem­ber­ship in The In­ter­na­tional As­so­ci­a­tion of Joint Ven­ture Bro­kers. IAJVB is a mem­ber­ship site where mem­bers share in­for­ma­tion about up­com­ing prod­uct launches and or­ches­trate joint ven­tures. Gold mem­bers can en­ter ALL of their projects into the full-search­able data­base. This is an EXCELLENT way to re­cruit affiliates/JV part­ners prac­ti­cally hands-free.

You can join TIMIC and IAJVB at http:TIMIC.ORG Re­mem­ber, TIMIC mem­bers get a free year in IAJVB :-)

The truth about joint ven­tures is that un­less you DO start net­work­ing, you’ll be an out­sider who’ll of­ten find it hard to get JV partners.

4) Cre­at­ing con­tent that dis­cusses prob­lems and shares so­lu­tions to those prob­lems is one of the most re­li­able ways of gen­er­at­ing qual­ity free traffic.

That con­tent should in­clude ar­ti­cles, videos, pod­casts, and press re­leases since your au­di­ence mem­bers prefers con­sum­ing in­for­ma­tion in dif­fer­ent modal­i­ties. Some pre­fer read­ing ar­ti­cles. They of­ten print out an ar­ti­cle and make notes as they read it.

Some pre­fer watch­ing videos that show them rather than just telling them. Many of your au­di­ence mem­bers have spent a LOT more time watch­ing tele­vi­sion than read­ing, and are con­di­tioned to learn via watching.

Some pre­fer lis­ten­ing. They may have hec­tic sched­ules and con­sume your in­for­ma­tion by down­load­ing a pod­cast and then lis­ten­ing to it while out ex­er­cis­ing, or on their long com­mute to that job that they hope to leave soon.

Press re­leases are also an ex­cel­lent way to get your con­cise mes­sage into the hands of the right peo­ple. The search en­gines as well as the me­dia fre­quently comb press re­lease sites mak­ing press re­leases an ex­cel­lent tool for search en­gine op­ti­miza­tion, and to get free me­dia exposure. 

I ac­tu­ally teach that you should start with an ar­ti­cle, turn that same con­tent into a pod­cast, and cre­ate a video from the same con­tent. With a lit­tle cre­ativ­ity, you can also do press re­leases re­lated to the topic of your articles.

Next you need to dis­trib­ute your con­tent. There are lit­er­ally tens of thou­sands of places where you can dis­trib­ute your con­tent, but in each cat­e­gory, only a hand­ful get sig­nif­i­cant traffic.

Fo­cus on sub­mit­ting to the top 10-25 sites in each cat­e­gory (ar­ti­cle, video, pod­cast and press release).

You can sub­mit man­u­ally, but in or­der to re­ally get no­ticed in many niches you need to crank out a LOT of con­tent. Man­u­ally sub­mit­ting dozens of ar­ti­cles could be­come a full-time, in­cred­i­bly te­dious job. In­stead, I rec­om­mend us­ing an au­to­mated sub­mis­sion ser­vice that com­plies with the terms of ser­vice of the sites that it sub­mits to.

I per­son­ally do my sub­mis­sions us­ing Easy Push But­ton Traf­fic, and rec­om­mend that you do the same. The pro­pri­etary soft­ware and method that Easy Push But­ton Traf­fic uses en­sure that the sites that you sub­mit to ac­cept and dis­play your content.

EPBT is at https://ibmm.com/epbt

The truth about traf­fic is that you have to fig­ure out where it’s at and stand in front of it. All of the meth­ods de­scribed above al­low you to do that. For the av­er­age mar­keter, cre­at­ing and dis­trib­ut­ing con­tent is the method that’s eas­i­est to im­ple­ment, and that makes the most sense.

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Willie Craw­ford is an in­ter­net mar­ket­ing and traf­fic gen­er­a­tion ex­pert. He of­ten dis­trib­utes con­tent (ar­ti­cles, videos, pod­casts, and press re­leases) to gen­er­ate highly tar­geted web­site traf­fic. To do that ef­fi­ciently he uses the au­to­mated ser­vice: https://ibmm.com/epbt

To help you suc­ceed Willie has cre­ated The In­ter­net Mar­ket­ing In­ner Cir­cle, a mem­ber­ship site where he fre­quently brain­storms so­lu­tions to prob­lems such as those dis­cussed in this ar­ti­cle. Join that dis­cus­sion for your suc­cess at TheIn­ter­net­Mar­ketingIn­ner­cir­cle.