This Will Make You Rich - Even If You’re Clueless!

One can make good money by sell­ing the ‘busi­ness op­por­tu­nity dream’ to the hopefuls.

Yet, to­day I won­der what their ‘dreams’ re­ally are. I saw this sales let­ter (not the first of its kind) saying:

“Us­ing this prod­uct you can build a suc­cess­ful busi­ness even if you’re com­pletely clue­less.”

Clue­less, in my mind’s the­saurus, means in­com­pe­tent.

1. The idea is to get into the SEO business. 
2. Then – while be­ing clue­less – con­vince lo­cal biz own­ers to buy ex­pen­sive SEO con­tracts from you.
3. Then – still be­ing clue­less – out­source the SEO work to some­one who knows more about SEO than you do.

The ques­tion that bugs me all day:

“Why in the world would any­one be in­ter­ested in cre­at­ing a busi­ness he’s clue­less about?”

How does it usu­ally feel when you have to work on some­thing you feel in­com­pe­tent about?

It feels aw­ful, doesn’t it?

• You feel insecure.
• You feel uncomfortable.
• You feel stressed.
• Your con­fi­dence is be­low ground.

Why would you want that?

On the other hand, what are the con­di­tions that make peo­ple feel fulfilled?

Here’s a sum­mary of Mi­hály Csík­szent­mi­há­lyi pop­u­lar find­ings on the ‘flow ex­pe­ri­ence.’

1. One must be in­volved in an ac­tiv­ity with a clear set of goals and progress. This adds di­rec­tion and struc­ture to the task.
2. The task at hand must have clear and im­me­di­ate feed­back. This helps the per­son ne­go­ti­ate any chang­ing de­mands and al­lows him or her to ad­just his or her per­for­mance to main­tain the flow state.
3. One must have a good bal­ance be­tween the per­ceived chal­lenges of the task at hand and his or her own per­ceived skills. One must have con­fi­dence that he or she is ca­pa­ble to do the task at hand.

So, the busi­ness op­por­tu­nity for the clue­less pro­vides the ex­act op­po­site of what you need to ex­pe­ri­ence ful­fill­ment in your biz.

Why? I can only guess that peo­ple go for this …

…be­cause of fear.

Be­cause they don’t be­lieve they can build a busi­ness based on some­thing they’re ex­cited about.

Be­cause they’re stuck in an ‘I’m clue­less identity.’

They don’t un­der­stand, yet, that to­day every­body has the free­dom to build a busi­ness tai­lored to his own per­fect lifestyle and en­thu­si­asm. I’m not say­ing it’s easy. But it’s doable, and it’s eas­ier than build­ing a busi­ness you’re not in­ter­ested in.

I wish I could give them a dose of confidence.

*tele­port­ing con­fi­dence now*

En­er­gizzzzze.