Tips To Start Face­book Pay Per Click Marketing

Be­fore div­ing deep into the tips to start Face­book pay per click mar­ket­ing, let me ex­plain where traf­fic gen­er­a­tion stands at the mo­ment from an SEO perspective.

Post the Panda and Pen­guin up­dates from Google, many web­mas­ters have started to think that the age of SEO (Search En­gine Op­ti­miza­tion) is now dead and they have to rely purely on con­tent to achieve suc­cess for their websites.

How­ever the fact still re­mains that SEO is now more im­por­tant than ever be­fore. A op­posed to the sit­u­a­tion a few years back when SEO was type casted to a set of spe­cific rule sets ex­perts are now faced with the chal­lenge of “do­ing it the smarter way”.

Gone are the days of au­to­mated link build­ing when a web­mas­ter could use au­to­mated tools to spam their links all over the in­ter­net and still get good re­sults. The fo­cus on “Qual­ity over Quan­tity” is now more than ever be­fore! Not only does link build­ing need to ap­pear “nat­ural”, but it also needs to be con­tex­tual to where this link appears.

SEO Af­ter Pen­guin Up­date from Google

Fol­low­ing the pen­guin up­dates, here are the key changes that the web­mas­ters have been im­pacted by:

1. Sites are now heav­ily pe­nal­ized for un­nat­ural link build­ing. In some ex­treme cases may web­mas­ters have also been de-in­­dexed by Google. Link build­ing should now look as nat­ural as possible.

2. Strength­ened im­por­tance on Do­main Au­thor­ity. Pre­vi­ously Google used to rank each page sep­a­rately. It meant that one qual­ity page in a web­site full of cu­rated con­tent could still gen­er­ate enough traf­fic to mon­e­tize the web­site. Now not only are the in­di­vid­ual pages ranked, but the au­thor­ity of the web­site plays a cru­cial role in how the pages are ranked. While this is usu­ally good, con­versely a sin­gle spam or ma­li­cious page can im­pact the do­main au­thor­ity of your whole web­site. Hence web­mas­ters have to be care­ful on what they put on their site.

3. More stress on So­cial Me­dia: An av­er­age young adult spends more than 40% of his time on­line on so­cial me­dia. There are ma­jor things hap­pen­ing (in terms of dis­cus­sions, com­ments, likes, posts, shares, etc) in some of the largest so­cial me­dia sites like Face­book, Twit­ter, Linkedin, Pin­ter­est, Ya­hoo groups, Ping, Yelp, My­Space, etc.

This ac­counts for mas­sive amounts of con­tent over a wide range of sub­jects. Google and other Search En­gines have clearly shown more in­tent on tap­ping this po­ten­tial. In the com­ing years, the way search en­gines judge and rank the cred­i­bil­ity of the web­sites will be­come more and more re­liant on so­cial media.

Facebook’s PPC Program

This means that the thrust is now big­ger than ever on mar­ket­ing your prod­ucts on so­cial me­dia sites like Face­book. One of the eas­i­est ways of do­ing that is though the Face­book PPC (pay per click) program.

Work­ing in a way very sim­i­lar to Google’s Ad­words, Facebook’s PPC is more di­rected, af­ford­able and at times more ef­fec­tive. Fol­low­ing are some of the key tips to ef­fi­ciently mar­ket your brand or prod­uct on Face­book us­ing the PPC program.

Set­ting Up Your Advertisement:

• Try get­ting more likes for the page/s
• Do not ig­nore pro­mo­tion of new posts
• Reach­ing out to more users
• In­creas­ing at­ten­dances by re­spond­ing to the Face­book events
• Be­ing more cre­ative with the bid­ding options
• Tar­get­ing the Right Audience
• Hav­ing a tar­get cus­tomer seg­ment in mind. For ex­am­ple if you are sell­ing tam­pons, its point­less reach­ing out to the male audience.
• To­tal vis­i­bil­ity of your ad. How many peo­ple you want to broad­cast your ad to?
• Age, Gen­der and Lo­ca­tion of your Tar­get cus­tomers.  Again, for tam­pons pro­duces and sold only in US, it is point­less to reach out to any­one other than a fe­male re­sid­ing in US

Just fol­low the setup in­struc­tion above and your busi­ness is ready to run Face­book Mar­ket­ing. This ef­fort will help you not only in­creas­ing the Like of your Fan Page, but also will in­crease your SEO power too. Don’t wait and start today!

[rms] Com­ment Ralf Skirr: Ach, this guest ar­ti­cle slipped through my mod­er­a­tion.

I’m not sure why the au­thor chose to spend twice as much words on SEO than on Face­book ad­ver­tis­ing. While the SEO sec­tion is well writ­ten and makes sense, the Face­book sec­tion feels unfinished.

More like the con­cept for a post than the fi­nal post. The bul­lets are some­what con­fused (why would 3 sep­a­rate bul­lets talk about tar­get­ing and re­peat them­selves), and most of the bul­lets re­main un­ex­plained and thus not very helpful.

I feel the need to add value to this post.

Here’s how to get started with Face­book Pay Per Click Marketing

Visit the Face­book ad­ver­tiser pages and read their in­struc­tions. This sec­tion starts with a gen­eral in­for­ma­tion about Busi­ness pages and then goes into more de­tail for advertisers.Well writ­ten and easy to understand.

Here’s a page specif­i­cally about Face­book Ads.

Once you feel you un­der­stand the big pic­ture of Face­book ad­ver­tis­ing, go to An­drea Vahl’s ex­cel­lent post

How to Run a Face­book Ad to Get the Most New Fans at the Best Price

This will truly get you started cre­at­ing your first ad cam­paign on Facebook!