Top 6 Web­site Pro­mo­tion Meth­ods For Google+

You know that so­cial me­dia sites are a great way to boost your vis­i­tor count, and Google+ is one of the more in­ter­est­ing sites to be at right now.

When used the right way, Google+ can pro­vide you with great op­por­tu­ni­ties on how to pro­mote your site and bring in more traffic.

Busi­ness own­ers and mar­keters who are used to us­ing Face­book and Twit­ter may have to dig a lit­tle deeper to get to know Google+.

It is quite a mys­tery, but once solved, it will be a very handy tool in your ar­se­nal of on­line mar­ket­ing meth­ods. Let’s start.

1. Cre­ate a Busi­ness Page

The first thing to do is to cre­ate your Google+ busi­ness page, but you will need a G+ ac­count first. The process is very sim­i­lar to cre­at­ing a Face­book page. When cre­at­ing your busi­ness page, add the busi­ness cat­e­gory, lo­ca­tion, tagline and in­tro­duc­tion. Pick a good pro­file im­age and get a great cover photo, one that is 2120 x 1192 pix­els big.

To pro­mote your site from just your pro­file alone, don’t for­get to in­clude your web­site ad­dress or URL in the in­tro­duc­tion sec­tion. Also, add a call to ac­tion and say why your vis­i­tors should go to the site. In the Links sec­tion of your pro­file, put the URL of your busi­ness web­site again.

2. Make Your Circles

In G+, cir­cles is the term used for group­ing peo­ple. You can make your own cir­cles, seg­ment them (your fol­low­ers won’t know who’s in what cir­cle). You can cre­ate cir­cles like cus­tomers, whole­salers, re­tail­ers, part­ners and etc.

The ad­van­tage of mak­ing cir­cles is that you can tar­get your post to a spe­cific group of peo­ple only. That way, you can pro­vide the most use­ful and rel­e­vant in­for­ma­tion to a circle.

For in­stance, if you have peo­ple in­ter­ested in pro­duc­tiv­ity tools then you can tar­get them very tightly and not bother your other contacts.

3. Get Into Communities

Google+ Com­mu­ni­ties are groups, some­what sim­i­lar to Face­book groups, and it’s com­pletely dif­fer­ent from Cir­cles. Com­mu­ni­ties are like in­ter­ac­tive fo­rums that you can en­gage in. This can help you ex­pand your reach with your au­di­ence and widen your net­work as well. From a busi­ness stand­point, you can think of Com­mu­ni­ties as a mar­ket­place, but of course, with less per­sonal in­ter­ac­tion yet, easy ac­cess to information.

You can surely find a com­mu­nity that is re­lated to the niche of your busi­ness. If you’re into car­pen­try, search for that and then join a few groups that are most rel­e­vant to what you’re sell­ing. Join in the dis­cus­sions, make com­ments and share posts. Not only will this ex­pand your net­work, you won’t no­tice how easy it is to de­velop new cus­tomers as well.

Here’s an ex­am­ple of a suc­cess­ful Google Plus com­mu­nity for bloggers.

4. Pro­mote with Content

You’ve built your page, cre­ated cir­cles and joined com­mu­ni­ties, the next thing to do is to start pro­mot­ing with the use of con­tent. Over and over again, you’ll hear that you only need to post use­ful, rel­e­vant and valu­able con­tent … that’s be­cause it’s true.

The post can be shared with your cir­cle or let the web­site vis­i­tors share the post themselves.

While you share all your web con­tent on your page, you can also pro­mote your Google Plus page within your web con­tent. Pro­vid­ing a di­rect link to your G+ page is a good tactic.

For your web site, Google will give you some code to em­bed a badge for your Google Plus pro­file of badge. Here’s an ex­am­ple badge for this blog:

With what­ever method of ad­ver­tis­ing you use, make sure to put the G+ logo to show cus­tomers that they can look up your net­work and get to know more about your prod­ucts from there.

5. Con­nect and Respond

One im­por­tant rea­son why you’re on so­cial me­dia is to eas­ily re­spond and con­nect with your po­ten­tial and ex­ist­ing cus­tomers. But, it’s not enough that you en­gage in con­ver­sa­tions, you have to guar­an­tee that your cus­tomer has a pos­i­tive experience.

Re­spond in a timely man­ner in your Google+ page. 

Your cus­tomer ser­vice is a pro­mo­tional method for your busi­ness in itself.

6. Use Your Other So­cial Net­work Accounts

This post is­n’t about aban­don­ing your other so­cial me­dia cam­paigns, but to just add some­thing to the mix. Us­ing them all to­gether will help you achieve the high­est po­ten­tial to drive traf­fic to your site and more suc­cess­ful promotion.

So when your Google+ page is set­tled, go to your Face­book and Twit­ter ac­count and let the peo­ple know about it. Through this, you are show­ing your cus­tomers that you are very se­ri­ous about con­nect­ing with them in the way they prefer.

Google+ will bring in a whole new set of op­por­tu­ni­ties for you. But you have to learn to in­te­grate other fac­tors too. Hope these tips will help you out in bet­ter pro­mot­ing your busi­ness web­site through Google+.