When it comes to In­ter­net mar­ket­ing, there are two main groups of peo­ple: suc­cess­ful In­ter­net mar­keters… and the rest of us. Suc­cess­ful In­ter­net mar­keters are able to drive large amounts of qual­i­fied traf­fic to their sites (and usu­ally they have also found ways to bet­ter con­vert that traf­fic that they are receiving).

So what are they do­ing that the rest of us may not be? What do they know that we don’t know? Ever find your­self wish­ing that you could just get into the brain of a suc­cess­ful mar­keter for one day; find out those In­ter­net mar­ket­ing se­crets that they don’t want to di­vulge to others?

Well, wish granted. I am here to fill you in on their se­crets. I am here to share with you some of the top things that In­ter­net mar­keters know.

Here are the top 7 se­crets of suc­cess­ful In­ter­net marketers:

1. Google is #1

Some in­ex­pe­ri­enced In­ter­net mar­keters try to „out­think” the sys­tem. They see oth­ers go­ing af­ter Google traf­fic, so they choose to ig­nore Google and con­cen­trate on other traf­fic sources. That is a mistake.

There is a good rea­son why so many mar­keters, es­pe­cially the suc­cess­ful ones, put so much ef­fort into get­ting high re­sults in the Google SERPs. That is be­cause, when it comes to or­ganic traf­fic, Google gen­er­ally dri­ves more traf­fic than most of the other or­ganic traf­fic sources.

2. Di­rect Nav­i­ga­tion is Still Relevant

Is type-in di­rect nav­i­ga­tion traf­fic still „a thing?” I mean, In­ter­net mar­keters have been buy­ing mis­spell and key­­word-based do­main names for years. Has­n’t that traf­fic source kind of be­come ob­so­lete, or at least tapped out?

Ab­solutely not! Many suc­cess­ful In­ter­net mar­keters are still mak­ing a killing off of these ad­di­tional do­main names (ei­ther through mak­ing money off of parked pages or by di­rect­ing those ad­di­tional do­main names to their web­sites), and there are still many, many rel­e­vant do­main names avail­able for purchase.

3. Con­tent is Key

This is yet an­other area where in­ex­pe­ri­enced and un­suc­cess­ful In­ter­net mar­keters try to beat the sys­tem. They think that they can get around hav­ing to put in the ef­fort to cre­ate high qual­ity con­tent for their site.

The truth is, if you want to find as much suc­cess on­line as pos­si­ble, you can’t forgo this im­por­tant as­pect. Suc­cess­ful mar­keters un­der­stand the im­por­tance of high qual­ity con­tent, so they put in the ef­fort that they need on this as­pect of suc­cess­ful marketing.

4. Ex­perts are Rewarded

Google loves to see some­one that works to show them that they are ex­perts. These peo­ple, who prove their cred­i­bil­ity, and who prove that they are a re­source to oth­ers, are re­warded by Google (of course, with bet­ter rank­ings in the SERPs). What is one of the best ways to prove that you are an ex­pert? Through high qual­ity, in­for­ma­tive con­tent of course!

5. Lead Gen­er­a­tion Has­n’t Gone Anywhere

Many suc­cess­ful In­ter­net mar­keters are still pur­chas­ing leads. They use these leads to build up email lists, gen­er­ate more so­cial traf­fic, send out of­fers to, etc. These mar­keters want you to think that they are able to do it all on their own. Well, usu­ally they aren’t. Many times they sup­ple­ment their other mar­ket­ing ef­forts by pur­chas­ing leads from other lead sources.

6. 1^st Tier Is­n’t the Only Way

Yes, Google is the best source of or­ganic traf­fic. It is worth your time to try to make it up as high in Google as possible.

But when it comes to paid traf­fic, for the most part a click is a click. Al­though Google still may have the abil­ity to drive the high­est amounts of traf­fic even when it comes to paid meth­ods, you may be able to find cheaper clicks on other search en­gines, es­pe­cially 2^nd and 3^rd tier networks.

So when it comes to your PPC ef­forts, don’t be afraid to think out of the box a lit­tle bit and ex­plore other paid networks.

7. It’s All About Time

Think you’re too small of a fish in too big of a pond? Think again. It’s not too late to get into any spe­cific mar­ket or niche… if you are will­ing to put in the ef­fort it takes. You see, it takes time to find suc­cess on­line. But the beauty be­hind that is, if you are will­ing to put in the time and ef­fort, you have no lim­its! You can go into what­ever in­dus­try you want, and find the suc­cess you want, as long as you are will­ing to put in the needed work.

Don’t let the big fish who have come be­fore you make you think that it is too late for you. It’s not too late; you just have to get to work!