Grow Your Busi­ness with Triberr: #6 In­flu­ence Marketing

Wel­come to Seg­ment Six of the Grow Your Busi­ness On­line with Triberr eSeries!

If you haven’t read the pre­vi­ous seg­ments, you can find the first five seg­ments of the eS­eries below:

1. Net­work­ing
2. Mas­sive Reach
3. Us­ing Triberr to in­crease Cred­i­bil­ity and Cus­tomer Base
4. Men­tors and Lead­ers in Your Niche!
5. How to find Guest Blog­ging Op­por­tu­ni­ties through Triberr

Today’s seg­ment I want to talk to you about some­thing that is a HUGE piece of knowl­edge for those work­ing in the on­line busi­ness world. It is called „In­flu­ence Mar­ket­ing” and how Triberr.com can help you with this influence. 

As I get into this, I also want to touch to­day on the fol­low­ing areas: 

• Con­nect­ing with Brands
• Brand Am­bas­sador­­ships-Un­der­­s­tand­ing this Title!
• In­flu­ence Mar­ket­ing-What is it?
• The dif­fer­ence in to­day’s world and how you are to­day’s Celebrity
• The Change in To­day’s Me­dia World
• How Busi­nesses and Non-Prof­its FIND an Influencers
• How Net­work­ing all Plays Into In­flu­ence Marketing

Con­nect­ing with Brands

Triberr is now one of the new and up­com­ing web­sites that can and WILL con­nect you to brands. If you want to get no­ticed, you re­ally do need to con­nect with the on­line web­sites that can link you to these companies.

Al­though it’s al­ways a ben­e­fit to con­nect in­di­vid­u­ally and one on one, the on­line mar­ket­ing world is com­pet­i­tive today.

Uti­liz­ing the many on­line plat­forms that can as­sist in con­nect­ing you to these brand com­pany busi­nesses can ben­e­fit you greatly!

Brand Am­bas­sadors - Un­der­stand­ing this Title!

What is a brand am­bas­sador? A brand am­bas­sador is a per­son hired by a com­pany to mar­ket and pro­mote their busi­ness or product.

For ex­am­ple, if you were hired as a brand am­bas­sador for Old Navy, you would rep­re­sent them by wear­ing their brand cloth­ing, en­dors­ing their name, en­gag­ing in oth­ers through a pro­mo­tional cam­paign and in­flu­ence oth­ers to buy their brand clothing.

Think of your­self as a pro­mo­tional spokesper­son be­cause that is what you are. As a brand am­bas­sador, you and the com­pany you rep­re­sent make a com­mit­ted agree­ment to­gether to suc­ceed at a goal in work­ing to­gether to ac­com­plish the goal you have strate­gized upon. 

In­flu­ence Mar­ket­ing Cam­paigns - What is it?

In­flu­ence Mar­ket­ing, also known as So­cial In­flu­ence Mar­ket­ing (SIM) is a method used by busi­nesses to­day where the every­day per­sons and web­sites are hired to meet a com­pa­nies cam­paign mar­ket­ing goals. Let me ex­plain a bit further.

Com­pa­nies now rec­og­nize that in­di­vid­u­als in the on­line world who have large in­flu­ence through blogs, pod­cast­ing, YouTube, mi­croblog­ging and vlog­ging now have a lever­age in in­flu­enc­ing mass amounts of the public. 

„Reg­u­lar Peo­ple” in to­day’s on­line world are able to in­flu­ence cus­tomers for com­pa­nies when they have a large amount of in­flu­ence. An in­di­vid­u­al’s in­flu­ence in the on­line world can be war­ranted by the amount of com­ments they re­ceive, the qual­ity of the con­tent they pro­duce on a blog, the depth of re­sponse they get from fam­ily pho­tos on a so­cial me­dia plat­form. It is this type of me­dia in­flu­ence that de­ter­mines how much lever­age some­one has in so­cial in­flu­ence mar­ket­ing. The more in­flu­ence they have, the higher the pos­si­bil­ity they can at­tract cus­tomers to a com­pany which hires them as a so­cial in­flu­ence marketer.

In to­day’s world, if you have this kind of in­flu­ence, you are a key pub­lisher for a com­pany to pay at­ten­tion to.

Celebrity In­flu­ence vs On­line In­flu­ence! Are you to­day’s Celebrity?

In to­day’s world, much in­flu­ence is done by on­line in­flu­ence. There are many types of celebri­ties; TV, Movie, Ra­dio, Sports and yes, even On­line! Sev­eral of to­day’s mu­sic and TV celebri­ties even got their big breaks from first start­ing out as an on­line celebrity. One of the biggest celebri­ties known for this is Justin Bieber.

This also works both ways. Many TV celebri­ties have now crossed over to be­ing on­line celebrities.

A few that come to mind are Brooke Burke, Tori Spelling and Lau­ren Con­rad to name a few. So, like it or not, the big­ger in­flu­ence you be­come on­line, the more you be­come the next up and com­ing on­line celeb! Sound strange?

Well, I can think of many on­line in­flu­encers who are now be­com­ing rec­og­nized on the street. Dar­ron Rowse of ProBlogger.net is one of them. Pewdiepie and Shane Daw­son of YouTube are a cou­ple that teens would spot in a second. 

In­flu­ence like this clearly brings about a bet­ter un­der­stand­ing of just how pow­er­ful and how much lever­age the on­line world can make to a com­pany. It’s your de­ci­sion how much in­flu­ence you want to make. The more lever­age you have, the more jobs you will land.

You truly do have the po­ten­tial to be a fu­ture spokesper­son if you want to be. 

The Change in To­day’s Me­dia World

With every­thing I have shared in the ear­lier con­text of this eS­eries, I think you can see how to­day’s me­dia world has changed.

It’s not just about tele­vi­sion com­mer­cials any­more. In ad­di­tion, busi­nesses and brands now know that there is more to ad­ver­tis­ing to­day than just magazine/newspaper ads. Ra­dio is also not the only way to get no­ticed. Me­dia is now mov­ing to on­line power influencers.

The larger your net­work and more im­pact you have on­line, the bet­ter chance you have to get a com­pa­ny’s attention.

This is how Triberr can help.

Triberr now works with com­pa­nies to link them to some of to­day’s top on­line influencers.

Com­pa­nies want to see how great of a reach these in­flu­encers have PLUS what their niche net­work is about. One of the cur­rent com­pa­ny’s run­ning a cam­paign on Triberr prob­a­bly does­n’t want to pay a large amount of money out to a fash­ion net­work when they are tar­get­ing those with a tech/app background.

Their fo­cus may be more cen­tered around those who are lead­ers in on­line busi­ness growth and tech­nol­ogy websites.

Maybe not, why don’t you hop on over to the Triberr cam­paign page and find out.

 

How Busi­nesses and Non-Prof­its Find Influencers

Most busi­nesses to­day, have paid staff who spend a large amount of their time find­ing in­flu­encers, work­ing on so­cial me­dia plat­forms and work­ing within the mar­ket­ing and pub­lic re­la­tions de­part­ments of the company.

Con­nect­ing with this staff and shar­ing a few key ideas as to how you might be able to pro­vide them with a cam­paign to in­flu­ence fu­ture cus­tomers for them is ex­actly what they want to hear.

Keep in mind that these busi­nesses of­ten get hun­dreds of emails each day. It’s worth it to take the time to come up with a few unique ideas for each com­pany ver­sus send­ing them some bland generic email that will make them yawn. Af­ter all, they have ba­si­cally read the same thing in the other hun­dred or so emails. 

How Net­work­ing All Plays Into In­flu­ence Mar­ket­ing - Be a Part of a Group Cause

Re­mem­ber back in some of the ear­lier seg­ments where I talked about Net­work­ing and Mas­sive Reach how I shared that much of all this is go­ing to all fall to­gether. Well, this is one of those seg­ments where I can tell you this all over again. The net­work you build is go­ing to play a huge fac­tor in the level of in­flu­ence you have to businesses.

Imag­ine you have a net­work reach of 12 mil­lion on Twit­ter alone and your net­work is filled with those with food blogs and web­sites. You can bet that Kraft is much more in­ter­ested in the in­flu­ence you have rather than my­self who coaches on lead­er­ship and de­vel­op­ment, don’t you think? Your food net­work is go­ing to be pro­mot­ing them to read­ers who like to cook and will be pur­chas­ing food prod­ucts for the recipes they are read­ing about. 

How­ever, you can bet that I was able to get AT­T’s at­ten­tion back when I con­tacted the Re­gional VP of Mar­ket­ing when they were get­ting ready to launch the „IT CAN WAIT” cam­paign to speak out on the cause of no tex­ting and driving.

As an in­flu­encer in healthy liv­ing, fam­i­lies and de­vel­op­ment, I was able to im­press them with an added list of key top­ics to pro­mote their cam­paign. So much so that I was emailed that my cam­paign email was trans­ferred to their na­tional office.

You see, if you take the time to do a unique pitch and build your net­work and reach up, you can have in­flu­ence. OK-no need to preach to the choir here, I am sure you get the picture.

Now go get noticed.

You have many of the tools you need to get it done. You got this! You are an on­line su­per­star, remember???

Next Seg­ment - Land More Jobs on Twit­ter by Us­ing Triberr
Find out how Triberr can ac­tu­ally help you to land more jobs on Twit­ter. Plus, I am go­ing to an­swer that ques­tion many have and are puz­zled with as to how Triberr can ac­tu­ally be a great tool for those who don’t have blogs or web­sites of their own.

This post was first pub­lished at: Dedicated2life.com.