Twit­ter Se­ries Part II - 4 Ways To Jump­start Your Busi­ness With Twitter

Wel­come to the sec­ond part of my multi-part se­ries on Twit­ter. To­day let’s go over a few of the ways that you can use Twit­ter for your business.

If you want to, you can fol­low me at https://twitter.com/ralfskirr.

1. Get­ting Traf­fic to Your Blog Posts or Your Web Sites.

Did you know you can add links to your Twit­ter posts? Thus with a sim­ple 140 char­ac­ter mes­sage to Twit­ter, you can have lots of read­ers come to your sites. 

When you use Twit­ter, you’ll be able to tap into parts of your ex­ist­ing mar­ket that you weren’t aware of be­fore. Plus, you can not only find tons of new read­ers on Twit­ter, but you’ll also re­mind cur­rent read­ers to re-visit your site.

Be pre­pared though that if you’re go­ing to use it just to post links to your Blog, you’re go­ing to be a bit disappointed.

Since Twit­ter is a so­cial net­work­ing tool, peo­ple will quickly un­sub­scribe from your up­dates. On Twit­ter, peo­ple want to know more about you and see a more per­sonal side of you.

This is why it’s such a pow­er­ful way to drive traf­fic to your Blog.

2. Con­nect­ing With Your Readership.

When you blog in a tra­di­tional sense, you’re speak­ing to your read­er­ship from a dis­tance. You write your post, edit it and then post it. Dur­ing all of these ac­tiv­i­ties, you’re re­moved from your au­di­ence; they may read it even months af­ter you cre­ated it.

But when you use Twit­ter to com­mu­ni­cate, it be­comes a con­ver­sa­tion. You can show more of your per­son­al­ity to your fol­low­ers and truly com­mu­ni­cate with them on a dif­fer­ent level.

A Twit­ter up­date shows up on your and other peo­ple’s sites instantly.

This can get them more in­ter­ested in you and your Blog, which will build more traf­fic over time.

While you con­nect with your (new) read­ers, you also want to po­si­tion your­self in your read­er’s mind. That’s what the third Twit­ter ben­e­fit is about. Read on…

3. Build­ing Your Brand.

In or­der to stand out amidst the large amount of Blogs and Twit­ter ac­counts on­line, you need to de­velop a per­sona for peo­ple to con­nect to and iden­tify with.

You can ac­com­plish this through your Blog, but you can fur­ther your brand­ing by us­ing a Twit­ter account.

You need to fig­ure out what makes you unique in your niche and then ex­tend these dif­fer­ences be­tween you and oth­ers in your Twit­ter posts. De­cide what your per­sona is, and then make sure your Twit­ter posts re­flect that.

Be­fore I fin­ish this ar­ti­cle, here’s an im­por­tant Twit­ter ben­e­fit that’s largely over­looked by many mar­keters. Twit­ter is one of the fastest and cheap­est ways for

4. Re­search­ing Your Niche.

With Twit­ter, your tar­get mar­ket can be at your fin­ger­tips. You can spy on their in­ter­ests, ask them about their needs and au­to­mat­i­cally get ideas for your Blog posts or for prof­itable products.

In­ter­act with other peo­ple, an­swer their ques­tions and ask them ques­tions back. This way you can be­come part of the community.

If you add a lot of peo­ple to your fol­low list who are in your niche, pay at­ten­tion to their prob­lems, their ques­tions and the type of things that they share.

This can all be part of your niche re­search and you can in­cor­po­rate what you find there in your Blog or in the form of a new prod­uct. You’ll find that your Twit­ter ac­count can be a trea­sure trove for Blog post ideas.

You can use the in­for­ma­tion that you find on Twit­ter to cre­ate Blog posts that meet the needs of your read­er­ship. You can also ad­dress spe­cific ques­tions or concerns.

You’ll be sur­prised at what a great brain­storm­ing tool your Twit­ter ac­count can be. You’ll read some­one’s up­date and then it will get the wheels turn­ing for a Blog post, or even a se­ries of Blog posts.

That’s it for now, 4 ways to en­hance your busi­ness with Twit­ter. Thanks for read­ing. Fol­low me at https://twitter.com/ralfskirr and as al­ways: feel free to add your in­put below…