Do You Want To Be Rich?

I got your at­ten­tion, didn’t I?

But that’s not a cheap stunt to get you to read this ar­ti­cle. In truth, you CAN re­ally rake in money if you write cap­ti­vat­ing content.

Thanks to Google Panda, “black hat” SEO is on its way out, fast and for good!

If you’re not fa­mil­iar with Panda, it’s an al­go­rithm that pro­motes high level con­tent over those poorly writ­ten or ob­vi­ously spun ar­ti­cles that do not make sense.

And yes, good con­tent means more peo­ple read­ing and shar­ing it.

We’re talk­ing about con­ver­sions and con­se­quently, more money for you!

But be­fore any­thing else, what do you think makes good con­tent? Let’s find out, shall we?

1. Unique Con­tent

Panda aims to weed out du­pli­cate con­tent and if you don’t want Panda to black­list your web­site, boy­cott ar­ti­cle spin­ners. Whether you man­u­ally do it or use soft­ware to cre­ate sup­pos­edly unique ar­ti­cles, it will still come out as low quality.

Com­ing from a writer’s point of view, it’s not just about slap­ping syn­onyms in. Take for ex­am­ple the phrase “a plethora of top­ics”. I mean to say over­abun­dance or plenty of top­ics. Now, use an ar­ti­cle spin­ning soft­ware and it will change plethora to overkill, which is a syn­onym but in an en­tirely dif­fer­ent context.

See the difference?

Panda will sort through those spun ar­ti­cles and put them in their place. The aim is to elim­i­nate “am­a­teurs” and give value to the ex­perts who are able to pub­lish im­pres­sive and rel­e­vant content.

2. In­ter­est­ing Enough to Read

In this case, you should know your au­di­ence well to catch their at­ten­tion. What are they look­ing for? What can you of­fer them?

But it’s not just them you should be writ­ing for.

Think about the peo­ple who prowl the In­ter­net for “in­ter­est­ing reads.” I’m one of those peo­ple. If I love the ar­ti­cle, I’ll share it. I’ll tweet about it and post it on my Face­book account.

Write for your au­di­ence, but write it in a way that other peo­ple, es­pe­cially those who love to share, can un­der­stand and will take a few sec­onds to share it on their so­cial networks.

3. Use­ful

Aside from teenagers who get on the web to check on their so­cial net­works, the num­ber one rea­son most peo­ple use the In­ter­net is find­ing so­lu­tions that can solve their prob­lem. Which is pre­cisely the rea­son why “how-to” ar­ti­cles are the most popular.

The thing is, it’s up to a tal­ented copy­writer to come up with unique head­lines to catch the at­ten­tion of the read­ers.

Let’s take for ex­am­ple, mo­bile bath­rooms. How can you make it more in­ter­est­ing to the read­ers? How about start­ing with the head­line “How To Find Mo­bile Bath­rooms for Hire?” Bor­ing, right? Con­sider this head­line in­stead: “Creepy Bath­rooms Tales: Do not Choose the Wrong Stall!” The creepy part got me. I would cer­tainly want to share that with my friends on Twitter.

Writ­ing is a big job, but some­body has to do it. Which is the ex­act rea­son why you should ask your SEO agency about en­gag­ing the help of pro­fes­sional copy­writ­ers to do the hard work for you.

Con­clu­sion

Cre­at­ing good con­tent is not easy. In fact, if you put all three el­e­ments to­gether, you’ll prob­a­bly spend weeks com­ing up with a sin­gle blog post that not only will spark in­ter­est, but will also en­tice your vis­i­tor to be­come a customer.

Au­thor­ity, that’s what you need to have. You have to con­vey to your au­di­ence that you are the ex­pert. It’s hard work, but that’s what good copy­writ­ers are for.

And yes, you need one who is an ex­pert in your niche. That’s where an ef­fec­tive SEO com­pany comes in. A full ser­vice SEO firm have ac­cess to pro­fes­sional copy­writ­ers who have dif­fer­ent ar­eas of ex­per­tise. Yes, in­clud­ing mo­bile bath­rooms. For­get about low qual­ity con­tent! That’s not where the money is.

By De­bra Wright

De­bra Wright is a cre­ative and in­no­v­a­tive blog­ger and on­line mar­ket­ing spe­cial­ist. She uses her word­smith skills to share her ideas, thoughts, and tips to other peo­ple about top­ics that fas­ci­nate her, such as how to write good con­tent. Fol­low De­bra on twit­ter @debrawrites…