Watch Your Wal­let Get Fat­ter Af­ter Boost­ing Your Con­ver­sion Rate Us­ing These 6 Tricks

Would you be ex­cited if I told you there was some­thing wrong with your site?

Prob­a­bly not. But ac­tu­ally you should be ec­sta­tic when some­one lets you know how to im­prove your site.

Do you know why?

If you make a few sim­ple changes you will start to make more sales.

I think you could boost the con­ver­sion rate of your sales pages and opt-in forms by do­ing some things differently.

We’re go­ing to look at what you need to change if you want your wal­let to be too heavy to carry from now on.

The side­bar should­n’t be there

I’m def­i­nitely not say­ing you should­n’t have a side­bar on your blog, but you should­n’t have one on cer­tain pages. Any im­por­tant page where you want some­one to do some­thing has to be re­served for the call-to-action.

Take a look at your side­bar and you will see how many things there are for peo­ple to click on. When you give some­one too many op­tions they are go­ing to click on some­thing other than your call-to-action.

Add sex­ier testimonials

I hope you’re us­ing tes­ti­mo­ni­als be­cause they can eas­ily boost your con­ver­sion rate and they’re not hard to acquire.

You should def­i­nitely see if you can use some sex­ier ones on your sales page.

• That means you should have some­one’s photo and also their name.
• The ac­tual tes­ti­mo­nial should be longer than a few sen­tences and you can stick it in­side a nice box.

Test a sexy one against a plain-look­ing one and you will see they con­vert a lot better.

Don’t be afraid of more opt-in forms

You should­n’t be afraid to stick more opt-in forms on your site. By now you should have fig­ured out get­ting email ad­dresses will make you more money, but you might be a bit hes­i­tant to use more opt-in forms in case you scare peo­ple away. Don’t worry about an­noy­ing your vis­i­tors be­cause they re­ally won’t care.

You ob­vi­ously should­n’t go over­board, but hav­ing more than a few opt-in forms scat­tered around your blog is a good thing.

Use a big­ger buy-now button

If peo­ple can’t see your call-to-ac­­tion they won’t be able to buy your product.

Some peo­ple only have a small one at the bot­tom of their sales page and mak­ing it big­ger would in­crease their con­ver­sion rate straight away.

You can also test out adding more buy-now but­tons in­side the same sales page be­cause some peo­ple don’t want to read your copy. They would rather just buy your prod­uct, so hav­ing the buy-now but­ton near the top would stop them from click­ing away.

The blog should­n’t be your homepage

If you call your­self a blog­ger you might still be un­der the im­pres­sion a blog is a busi­ness. It’s only a mar­ket­ing tool you use to sell more prod­ucts, so you have to set the site up like a proper business.

I know you love hav­ing the blog as your home­page, but think about how many peo­ple land there every day. Would­n’t you pre­fer to use a spe­cial land­ing page as your home­page so you can get more peo­ple to give you their email address?

A sales page should be easy to find

If you are sen­si­ble you should­n’t have too many prod­ucts for sale be­cause hav­ing a few main ones will make you more money. If you only have one or two sales pages on your site you need to make sure they are easy to find.

When I say they should be easy to find I mean they should be dis­played in front of your vis­i­tors all the time. At the very least, every im­por­tant page on your site should be one click away from a sales page.